In house movements

I see a lot of talk about in house movements and brands that produce their own are regarded to be a higher grade then say a microbrand that uses something off the shelf.

So much so that brands will modify an ETA and call it in house just to call it in house movement and apply their own logo, name etc.

Now Seiko has been producing in house movements like since day 1 but to me they don’t seem to get the credit that the other brands do, not even the ones that modify off the shelf movements. They don’t seem to get the credit that the other makers do.

Why is that? Seiko movements seem to be taken for granted in a Seiko but a dressed up ETA in another Swiss brand is good? Is there some sort of bias going on?

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I think it really depends on what you are comparing them to. And at what price points. At a high level , I think most Seiko's are revered for their overall longevity and value. They are true workhorse watches. The focus generally isn't on the movement itself. Part of this is that in general Seiko doesn't put a lot of focus on the movements finishing (strictly cosmetic) that your typical Swiss movements do. Also note that you have to compare apples to apples, so you can't really compare something like an NH34 to an Omega 8800. Also this is only taking into account Seiko as a brand. If you start talking about Grand Seiko, or Credor, I would say that is s different story. Grand Seiko's movements are some of the best in the industry, and well thought of. Just my 2 cents.