The Breitling "Winged B" logo is on borrowed time
With every new Breitling there are complaints about how Breitling hasn't used the 'traditional' Winged B or Flying B logo. Considering the history of the company and what new management is out to achieve I reckon that logo - despite its fans in the community - is going to be either phased out or only used very sparingly.
Basically it reflects a time in the company's history they are trying to play down and values they are walking away from.
But if you've got too much time and want to see the long version there's a video on it here.
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Pete
Consistently overthinking watches, still, better than underthinking I guess.
Melbourne, Australia
Member since
Last active: 1 year ago
Good videos... Especially for the Breitling fans. I also miss the B wing logo. Regardless of newer generation buyers don't know the history etc... I still think the new Aopa logo too plain boring. Would rather just stick the B there with no wing.
I’m not a huge Breitling guy, but I somewhat agree. Based off of their new stuff I’ve seen lately, I feel like they’re focusing lesson aviation watches now (correct me if I’m wrong). So that could be the reason of why they’re not using the winged B as much.