Watch brands

Eliminator

Reading various articles on the Internet, I'm surprised at the number of brands that have undergone name changes.

More difficult to follow than Liz Taylor marital name changes.

Wonder how many are now Googling Liz Taylor😂😂

#branding #russianwatch
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Mr.Santana
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Had no idea

Aurelian
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What are some good examples? I can think of Felco -> Felca -> Titoni, but very few others that have radically changed names (Waltham, Westclox, Timex). Omega wasn't always Omega, but that change happened very early in its history.

Porthole
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This needs elaboration - a lot of elaboration. I’ve read various articles on the internet ranges from one of dubious nature, to I’ve asked ChatGPT a question I didn’t understand the answer given, to I have memorised the entire Mikrolisk database and filled in the gaps…

We’re here now, let’s play the game - who changed their name and why is it surprising?

Eliminator
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Wikipedia Sekonda. Sturmanskie became Poljot.

Wix.com Zaria

Porthole
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I did…

The 'Sekonda' brand was created by ChasProm in 1966 for the export of the best watches from all the USSR's watch factories…

So ‘Sekonda’ as a brand has always been Sekonda. They re-badged other Russian brands watches, but it’s still Sekonda, they’ve not changed their name.

With regards to your other example Sturmanskie, Poljot, Pobeda, etc… were all brands produced by the First Moscow Watch Factory. If you wish to be a pedant, then parts of the First Moscow Watch Factory were purchased by a group of former Poljot employees, forming a new company known as Volmax who market watches under a number of brands such as Shturmanskie, so Poljot technically became Shturmanskie in a very tenuous way.

I don’t understand why people feel the need to change history to form some weird narrative. Felco -> Felca -> Titoni is a good one, as is Westclox -> Timex; hell I’ll even take Heuer -> TAG Heuer at this point because it’s a clear change of logo and branding across models that were on the market at the time.

Sicura eventually became Breitling after they bought them. Sicura saw the fact that they could cash in on the Breitling name despite being far more successful as a company (you know, by being able to buy them and not being in financial difficulty and all that), and just ceased to be Sicura anymore after a period of time… That’s funny, and probably more fitting the brief.

Elizabeth Taylor is dead now, and has been for quite a while; I doubt she’s marrying anyone anytime soon, let alone dating.