Does size matter?

A lot of people ask about the size of a watch, but in my opinion it means absolutely nothing. I think you should try it on first and see if it fits! It seems to me that most insiders today are looking for a vintage watch, and if they find it at a flea market or in a second-hand shop, it's clear that the timepiece will have a diameter of between 30 and 35 mm. Trends change fast, we're in a lean period, we like to treat ourselves, but we don't like it to be noticed, so an ostentatious watch that can't be hidden under a shirt sleeve will be outlawed for the time being. The trends of recent years have been as follows:

Women's 3-hand: 37 mm

Men's 3-hand: 40/41 mm

Diver's watch: 42 mm

Chronograph: 42 mm

Today, the demand for a men's 3-hand watch is 38 mm, but in my opinion, this is just a passing trend until better days return! Size is one thing, but for me it's not everything: there's the size of the lugs, which on most watches are long, so that even on a small diameter the whole watch can exceed the size of the wrist (not to mention seeing the skin between the case and the beginning of the bracelet! a horror!). If the lugs are short, take a diameter of 40/41 mm with lugs of 46/47 (i.e. 3 mm length per lug) and you'll see that it will fit on a small wrist.

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Great post. I agree with you points, although I would rephrase if you allow me to do so that Size does matter however diameter of a watch is just one parameters to consider. Demand and fashion tend to dictate trends and we have seen a trend towards "smaller" watch sizes. Although easier said then done ideally you ignore size and try on the watch and make a decision based on comfort and preference. 20 years ago when I was starting to look at watches I had limited to no understanding of "standard" diameter sizes or lug widths and bought watches based on my preference. Now...🤦‍♂️ Well I'm a bit OCD in needing to know everything or else I can't buy.

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hello Maketimework, you are totally right!

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Agree… and lately I realized sometimes the thickness matter a lot more to me than the diameter.

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I would like to add that many time the watches we like are not the “right” size and we end up buying smaller or bigger for the wrist.

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I think the 36-40mm trend in preference will be with us for a while yet- the resurgence of vintage Cartier, Piaget has driven interest in watches way smaller than that. There’s a ways to go before we see a flippening- I reckon 15-20 years? That seems to be how these cyclical things work.

There’s always going to be 42mm+ watches in the market- there’s always going to be big dudes around and the older, financially secure folks who make up the majority of the market base tend to have a little bit more meat on them

I hadn’t thought about the effects economic conditions may have had on watch trends, that is interesting! I think you are on to something there

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It’s all about the girth! (I.e. lug to lug)

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pepelyankov

I would like to add that many time the watches we like are not the “right” size and we end up buying smaller or bigger for the wrist.

the best is to test it first

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ELKAWatchCo

the best is to test it first

That works if you can find them at a store near you :)

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pepelyankov

That works if you can find them at a store near you :)

too bad, I don't have a point of sale in the USA!