Spoiler alert. That was the only picture I was allowed to take.
I visited the Panerai store in Florence near the cathedral of Santa Maria (duomo), this is supposedly the original 100 year old store (from what I was told by the sales guy). On display were some of the original radiomirs from 1920s, a California dial, a 1935 radiomir and most of their newer exotic pieces.
I bought a strap for my 1312, spent a good 45 mins and left. The second image is from google, they didn’t allow me to take a picture inside the store - and I could see how most of the panerai stores around the world have a very similar look and feel.
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mediocre watch. was fashion 15-20 years ago.