Anyone familiar with the brand Boucher ?

I came across this watch but don’t have a lot of information on it or heard about it . Anyone familiar ?

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Marcel Boucher. French jeweller who moved to New York and set up his own company in 1937. Died in 1965, wife ran company till early 1970s, sold to Davorn Industries… and from the looks of it that’s when you start seeing the watches appear.

Boucher did work for Cartier and Mazer Bros, so it’s kind of ironic to see a Boucher Cartier-tank esque homage with a Cartier style cabochon. Oh well… just me then.

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Porthole

Marcel Boucher. French jeweller who moved to New York and set up his own company in 1937. Died in 1965, wife ran company till early 1970s, sold to Davorn Industries… and from the looks of it that’s when you start seeing the watches appear.

Boucher did work for Cartier and Mazer Bros, so it’s kind of ironic to see a Boucher Cartier-tank esque homage with a Cartier style cabochon. Oh well… just me then.

That is incredibly insightful ! I could not find information on this anywhere ! Thank you for taking the time to respond , so this was not even a watch brand they just used his name and started producing watches ?

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wifesaidnomorewatches

That is incredibly insightful ! I could not find information on this anywhere ! Thank you for taking the time to respond , so this was not even a watch brand they just used his name and started producing watches ?

It’s all jewellery related. Dorsons Jewellery Co in New York changed their name to Davorn Industries Ltd in 1961, and in 1970 they bought Marcel Boucher et Cie. It operated as an independent subsidiary with Sandra Boucher (his wife) as president and chief designer. Both companies went into bankruptcy in 1978.