Bell & Ross and all square dials!

Bell & Ross at Ethos Summit.Why all their models have this square shape?Its love it or hate it case.Personally I do not like it.


Bell and Ross have been in business for more than 30 years, so I guess someone likes their square cases.

Thankfully, the watch world is broad and diverse, and no-one is forcing you to like B&Rโ€™s design language or buy their watches. Itโ€™s not for us to judge othersโ€™ tastes.

(PS: I donโ€™t like their square, instrument-gauge designs either)


Non-squares too!


They make rounder cases too. The dials are actually all circular (to be pedantic)