Bell & Ross at Ethos Summit.Why all their models have this square shape?Its love it or hate it case.Personally I do not like it.
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Bell and Ross have been in business for more than 30 years, so I guess someone likes their square cases.
Thankfully, the watch world is broad and diverse, and no-one is forcing you to like B&R’s design language or buy their watches. It’s not for us to judge others’ tastes.
(PS: I don’t like their square, instrument-gauge designs either)
Non-squares too!
They make rounder cases too. The dials are actually all circular (to be pedantic)