Bell & Ross and all square dials!

Bell & Ross at Ethos Summit.Why all their models have this square shape?Its love it or hate it case.Personally I do not like it.

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Bell and Ross have been in business for more than 30 years, so I guess someone likes their square cases.

Thankfully, the watch world is broad and diverse, and no-one is forcing you to like B&R’s design language or buy their watches. It’s not for us to judge others’ tastes.

(PS: I don’t like their square, instrument-gauge designs either)

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Non-squares too!

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They make rounder cases too. The dials are actually all circular (to be pedantic)