Luxury is for the poor. Discuss.

casiodean

The video is really about bags, but you can scale what's said up or down to make it also applicable to watches and luxury items in general.

What do you think?

#luxury #poor #middleclass #luxurywatches #designerwatches
Reply
JaimeMadeira
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I’ve seen this before I think, and basically, it is true… ish. For the most part people who are wealthy don’t necessarily need or want to advertise it. On the other hand, many watches require a certain level of money to even be affordable (including service costs) and are bought by people who aren’t necessarily flashing the cash. James May springs to mind — he was wearing Marks & Spencer’s clothes with Omega watches for a long old time.

There is a point, past the Omegas and the Rolexes (particularly the latter) where they remain stupidly expensive luxury items, but really aren’t aspirational outside of circles such as our own here.

I am not a car person as such, but if a watch that just tells the time well enough is your Ford, your Vauxhall, your Renault… then Omega and Rolex type luxury brands are your Audi, BMW, that sort of thing. Then all the crazy stuff is basically Zonda, Lamborghini, etc. It even works that most people are better off buying something Japanese, the Chinese are taking over, and the world is really trying hard in the West to make sure you just don’t bother. There are even older brands, now owned by elsewhere, trading on the name that have all the same parts as something else ‘cos they’re owned elsewhere, including overpriced toot that has an old name on it — not sure what is the automotive equivalent of Rotary, or Smiths. Jaguar and Land Rover I imagine. There’s even Skoda and Lada, who are basically Sekonda.

It’s interesting how we get locked up in brands, especially as we’ve had a generation who at one point were very much about ‘No Logo’. To the point there was a brand and a logo that said No Logo…