My initial take on Bremont's radical reveal at Watches and Wonders 2024
This video is my initial take on Bremont's radical reveal at Watches and Wonders 2024 in Geneva, from my perspective as a long time Bremont fan and private watch enthusiast.
https://youtu.be/-cjT_Ix5IME?si=hfanRs18pCQ9USfp
For more on my first and exclusive visit to the trade show at Watches and Wonders, please see my earlier video: https://youtu.be/1uDoQA27D5M
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Watch Enthusiast London
I just love watches. If beauty is in the eye of the beholder, then value is in the perception of the purchaser. My YouTube 📺 channel 👇 https://youtube.com/@watchenthusiastlondon
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I agree that they may very well succeed in their goals, but I won't be along for the ride. And frankly, I don't think they want me to be. They seem to be shifting from an enthusiast brand to a more broad "adventure" brand. Targeting fashion watch owners to transition into the next step up.
It's funny, I always thought their Achilles heel were their prices, they always seemed a bit off. But now that they've slightly lowered their prices, they seem to be offering even less value. I always wondered what would have happened if they had just kept their existing lines and cut 15-20% off the prices. Guess we'll never know.