Experts and Collectors Weigh in on the Return of Universal Genève
Experts and Collectors Weigh in on the Return of Universal Genève - Worn & Wound
Early yesterday morning, news broke in the watch world that was both surprising, and felt inevitable. Universal Genève, the highly regarded and historic Swiss brand that has been effectively dormant for years, will be revived and relaunched by the same ownership team currently steering the ship at Breitling. While the news of Universal finally getting […]
Early yesterday morning, news broke in the watch world that was both surprising, and felt inevitable. Universal Genève, the highly regarded and historic Swiss brand that has been effectively dormant for years, will be revived and relaunched by the same ownership team currently steering the ship at Breitling. While the news of Universal finally getting a high profile relaunch isn’t exactly shocking (reviving heritage brands shuttered during the Quartz Crisis has been a favorite pastime in the watch industry over the last decade), we weren’t expecting the Breitling connection. The news (and reaction to it) speaks both to the great affection the community feels for the Universal Genève brand, and to the strength and financial turnaround of Breitling under Georges Kern’s tenure.
Daily watch content by and for enthusiasts Consume @wornandwound Collect @windupwatchshop Connect @windupwatchfair