Take into account that a wind up does not "start" your watch it only "charges" it, the balance wheel needs to start "balancing".
It depends on how are you shaking the watch, is it is too gentile the balance wheel might be not be "balancing"
So If you are shaking your watch from "totally discharge" it shouls start moving, if not, if not, try to fully turn the crown 3 to 5 times, then shake it again, if it is not moving then there is a definally a problem.
You don't need to wind it to the full charge and wear it for 30 minutes to work.
We are talking about a new watch with a basic movement. It should tick right away, My sugestion is to take it to waranty service ASAP.
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