This is what Rolex was meant to be!
Found the paperwork of my three generations old Rolex Date -talking of small watches!-
Apart from the Oyster Perpetual branding, the best part of it is at the end in red which reads:
”Remove this card and base and you will have a little box for your cigarettes”
Brilliant!
What do you love most about vintage Rolexes?
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watch.this.feed
Hi, I´m Juan, a big Watch Nerd. I run a blog named Watch This Feed where I discuss my collection and try do find different pieces beyond the hype.
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Crazy 😆
Snapshot of time!
Vintage Rolex are nostalgic and timeless at the same time. 🤌🏼
What's more impressive is that due to the legacy of the Roman empire I'm able to read and understand most of the text on this card despite being originally French.
That's a very pretty watch you have there!
A time when they made timeless classics.Why did Rolex change that ?
That's what a watch should look like.
Vintage Rolexes are amazing, the quality is outstanding, I have never experienced a vintage watch that is as robust as my DJ 1603:
And I keep the box too! The "cigarettes" box 😂
A time when they made timeless classics.Why did Rolex change that ?
I think their product is the same, with all the technology they can add. The way they are marketing them is what’s questionable I think…
Luckily my family has a surplus of inherited cigarette boxes, that I only recently figured out the original purpose. So I am spared going off to bid on an old Rolex box to pretend that I'll stockpile smokes in it one day. However, I am impressed by the history of packaging with repurposing in mind.
Rolex - Always the ultimate sales machine! Love or hate them, they are indeed masters of branding, sales and marketing