The Avoirdupois Force Majeure is engineered and manufactured in Manhattan with an in-house movement entirely made in the USA

Time & Tide

Avoirdupois is a furniture and lighting company based in NYC The Avoirdupois Force Majeure is a 550-piece limited edition engineered and manufactured in Manhattan The integrated ultra-thin steel watch has an in-house calibre comprised of only domestic parts right down to the hairspring Some collectors get hung up about Swiss made. But, we have long … Continued The post The Avoirdupois Force Majeur...
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Saw this about a year ago or so (Sept. 2022), then it disappeared, and reappeared again today on T&T.

No sure what to make of it, as it is only renderings. Although they have "Manhattan" featured prominently on the dial and caseback, I'm curious why they aren't using "USA" anywhere. This seems a bit odd for a company touting an entirely US-made movement.