CORDER’S COLUMN: What the Kith Heuer Formula 1 says about TAG

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LVMH’s peerlessly successful approach to luxury is that it should be built from the middle-up. Widen the top of the funnel so that middle class families are drawn in — noticing the group’s brands through celebrity endorsements; storytelling that highlights history and heritage; and a retail experience that makes people fantasise about shopping in the […] The post CORDER’S COLUMN: What the Kith Heu...
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