Christopher Ward Introduces the Twelve X, One of their Most Ambitious Watches To Date

Worn & Wound

To say Christopher Ward has come a long way in the last 20 years would be a significant understatement. Their direct-to-consumer model and their maximum 3X mark-up has quite literally made them heroes among independent micro-brands. In fact, you can easily argue that they have thoroughly outgrown the micro-brand moniker, having been responsible for plenty […] The post Christopher Ward Introduces t...
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Watchcology
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This is where direct to consumer is paying off for CW! Being able to make a skeleton like this and sell it at this price point is pretty incredible. Would expect this to be 2-3K more if it were another brand. Can’t wait to hear how people are enjoying it on the wrist!