Swiss Watch Company logo redesign

So I've been hearing that #swisswatchcompany was debating going for a logo redesign. Such groundbreaking news led me to take a shot at it and here's what I came up with.

I wasn't able to find a proper watch mockup unfortunately but you can pretend said watch is comfortably resting inside that box.

Anyway, I had much fun working on this. What do you guys think? This would make for a cute signed crown logo I believe (notice how the C's tips take a bit of a crown shape as well).

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Much better 👏👏

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Inkitatus

Much better 👏👏

Thanks!

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It was fun to watch Ben’s video specifically on SWC recently where he said they were indeed considering redesign

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WatchObserver

It was fun to watch Ben’s video specifically on SWC recently where he said they were indeed considering redesign

Haha I did the redesign after seeing this video