First (non Omega rip off) concept render under new brand!

So I've been experimenting for years, trying to find my own design language - at one point I had an entirely different development project under a separate brand (Sonora Instruments)

Well, I HOPE I've grown since then.  There are certain geometries and curves that I simply prefer, and once I got over the juvenile urge to be different for the sake of it, I felt allowed to breathe and explore with a bit more agency.  Of course, the irony of this is my ultimate ambition is to manufacture other people's ideas, so there's not much reason to put too much time into creating my own design language.  Either way, it's good to have a halo concept of what I'm happy putting my name on, or at the very least just good cathartic exercise.  Please forgive some shortcomings with my rederings, particularly with the lighting and refraction off the crystal.  Time got away from me tonight and I just wanted some half decent images!

Thank you very much for the love you all gave to my last post regarding this topic.  I'm really starting to see you all as you truly are; an invaluable resource for support as well as a precious sounding board.  You're witnessing the my very first steps into this process (the next being taking advantage of an upcoming Seattle relocation to further my watchmaking education).  If I get to work with people like you all in the future and make things that make you just as happy as they make me, that will be a fine way to live.

Also, if any of you would be interested in serving as a muse, I'd just go bananas.  Send me a message, I'd love to design your dream watch!

-Sam

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hope all the best for you 🙏🏻🙏🏻. nice design

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Nice job.  I especially like the minute hand with the hash marks.

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Cool design I like the touch on the crown thats genius. 

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So, your 44mm dive watch will be the "Magna Carta"? Exeunt.

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The accents of red are a super classy touch 👌

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That one line of polish on the bezel is super unique. Never seen anything like that before!

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rocksinger89

That one line of polish on the bezel is super unique. Never seen anything like that before!

It looks like a little notch, but I hadn’t noticed it till you pointed it out, and now it’s really growing on me. I like this watch idea, there are elements of Nomos, but also some very clean with a couple of little twists. I think no numbers gives it a very clean finish, borderline clinical,  but that could be addressed with applied texture for chosen materials. Good job.

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Looks good! I think its a little hard to read, but that’s probably just the renderings. I like that one polished strip down the case, very unique. The crown is also very neat. Good work!

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Great design. I really like the crown and how it matches the end of the second hand. All the best 👍

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First of all, congratulations for that beautiful design and the hours of hard work.
The design of the dial and hands is very strong, full of personality, I love that.

I would add some refinement to the case, especially to the profile, maybe some type of step case.
You may or may not already know this, but "Carta" means Menu in Spanish, just in case it's of any help. 

Are you planning to launch your own microbrand in the future? 

I would love to design my own watch in the future, just for fun. But I'm more old school, so I would probably use pencil and paper for it 😂

Congratulations again! Wonderful job 😉

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Are you actually making watches now?  Designing and then assembling them?  Or are you still at the "I'm designing stuff for fun" stage?  

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This is rad.

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You're right... I would have never thought!  That's high praise to me, their stuff never fits me right but I've always like their colors!

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LairdLikesWatches

Looks good! I think its a little hard to read, but that’s probably just the renderings. I like that one polished strip down the case, very unique. The crown is also very neat. Good work!

It definitely is tricky to read.  I resisted the temptation to do everything in black on white, since I wasn't going for tool watch, but it really didn't help that the crystal's composition made it about as transparent as milk... 10/10 would do differently next time!

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TheLeftyWatchNerd

First of all, congratulations for that beautiful design and the hours of hard work.
The design of the dial and hands is very strong, full of personality, I love that.

I would add some refinement to the case, especially to the profile, maybe some type of step case.
You may or may not already know this, but "Carta" means Menu in Spanish, just in case it's of any help. 

Are you planning to launch your own microbrand in the future? 

I would love to design my own watch in the future, just for fun. But I'm more old school, so I would probably use pencil and paper for it 😂

Congratulations again! Wonderful job 😉

This was an instance where I tried everything I could do avoid hard steps in the case, believe it or not!  Much easier to design and machine with harder edges.  For a 37 mm watch, I wanted it to feel like a pebble in the hand.

Carta indeed was an important word, and I'm actually glad of it's Spanish meaning!  In latin, it means "charter", important to me in referencing God's sacred charter of freewill to mankind.  After all going from a good college education to making watches out of a small shop would certainly be an exercise in free will.  Carta in old english means "page", which I like because I want customers to be able to have a blank sheet to put their own dreams onto.  The sentiment seems about the same in Spanish.

I'm five years out at the most from having my own operation, where I'll certainly produce my own designs but I'm much more interested in making people's dream watches for them.  Way more satisfying to give up the need to hold on to creative control.

And hey, I never thought I could learn CAD, but seriously anyone can do it!  It's just drawing with style!  Hope to see your own design some day soon, in any medium!  Thanks for the kind words.

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cycle_of_fifths

This is rad.

No u

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This is awesome 🔥 I love the case shape and crown as well as the reflective stripe through the matte/blasted case. your dial layout with the red accent is dope. It would be cool to play with that more and Make it more prominent  - so you could have one with a blue accent or yellow or orange or green - like straight primary and match the logo and give the logo a little more weight - it’s a Great design!!!