Logo Redesign - Islander

Yep! Your Logo would indeed improve their brand reception. 
The current logo looks so incredibly cheap, I am sure it prevents many people from buying an Islander.

Logos are pretty subjective but I think in this case Marc adopting the logo he commissioned originally for an (watch) internet business to use on his watches (imo) was a missed opportunity. While I understand his reasoning continuing with the established branding/marketing - I do feel this was the perfect time revisit-&-redevelop the brand now that his business was changing a bit. Not claiming my logo is the the solution of course, just don’t feel the current logo is equal to the watches he is producing now.

💯% agreed. I have avoided the Islander watches because of the logo. I could definitely see myself wearing one with your logo. 

I agree that the logo is my main barrier to buying - it just looks terribly cheap (which may actually be apt due to the great prices of the watches themselves).

I like your design, but prefer the lower rendering with reversed colours as the 'light' is white rather than blue. However, the blue box wouldn't work on the dial. With the top version, mocked up on the watch, I feel that the light beam doesn't work so well because it is rendered in the darker colour.

Sorry to nit-pick, but the light beam itself where it emanates from the light is much narrower (or thinner) vertically than the light window (does that make sense?). Decreasing the height of the 'light window' (I'm sure there's a technical term I'm missing) or lighthouse itself, rather than changing the angle of the light beams might work here.

Still, a definite improvement on the existing logo even as it stands. Nice job! 

I have to confess, with that logo I would surely buy. Don't get me wrong, I like his watches and Marc is an outstanding human being, but the logo is just meh... This approach is pure gold. Hope he takes notice.

Honest take? In an industry where most logos are pretty ordinary but, even worse, a lot of brand names are really garbage and totally ruin a watch dial for me (for just one example, watches that have a guy's name on the dial, I will never buy; see ya Dan Henry, Christopher Ward, and others), I think the minimalist logo and no brand name on the Islanders is perfect to begin with. So, when I look at your work I think the name has to go immediately. It's not needed. The dial is cleaner without it. And the logo itself; fine work it itself, but in application I don't think it really does all that much except make the dial a little more busy.

As far as lighthouse colours go, I instantly think red & white. That does not quite address the issue of the black & white logo though, because a black light beam makes no sense. One could have a third grey tone: the lighthouse in black and white stripes, the background grey, the lightbeam white?

Love the new logo! It does improve the look of the watch

I appreciate the feedback! No apologies for the nit-picking, these things are subjective so it’s always good to hear different feedback.

I tend to develop logos first in black and white, and move onto colors after. In most cases a quick inverse of the logo will suffice on dark background (and vice-versa), however as with a lighthouse the elements representing light you would assume are always “white”. For me, the logo doesn’t always have to make sense, so long as a whole it’s still readily identifiable In both states (black or white). This is my opinion of course, others may feel differently!

Thanks again 🤙

Thanks man - appreciate the kind words. I too think Marc has done a nice job with his watches. 🤙

Appreciate the feedback 👍 I think we all have our personal takes on watches and dial design is likely where you’ll find many folks’ hills to die on - whether that’s date windows, lines of text, etc. Marc seems really happy with his current logo and thats all that matters.

Nicely done. Even just adding Islander would be an upgrade. The generic logo has kept me away as well. 

Thanks for the feedback 🤙 Red and white would be my natural inclination as well, but blue is used across his current branding and is a better fit with the “Islander“ name. More importantly than that is that Marc likes and wants blue 😂

I know the light beams of the lighthouse being “black” may not work for everyone. Perhaps the logo is a failure on this point, but for me so long as the idea of a “lighthouse” is identifiable than I am comfortable with it not making sense logically. Thanks again!

Thanks man 🍻🤙

Thanks man - take a look at Marc’s most recent releases if adding the Islander name may Win you over. I agree that it definitely helps even when using the old logo 👍

I agree that you have designed a better logo but I hate when a brand changes logos.  All companies should put some thought into their branding before taking the plunge.

I actually don't mind the Islander logo at all. It's clean and simple, with thin lines, and balances well on most dials, IMO. I like the concept of your lighthouse logo, but again, the thick light beams lead to a somewhat dense, blocky appearance that overpowers the watch dial (though would look fine on other marketing materials). In my opinion, maybe losing the outer circle, and making the light rays just lines without fill would work better on a watch dial. But these things are subjective, and that's ok. 

It'd be a great improvement. I've noticed I don't like watches with just a graphic logo and no brand name on the dial. To me, the lack of text seems miserably wanting in personality of the brand, feels cheap, generic and boring. It's a pity, really, because Islander has some nice stuff. Yet if I'd ever get one, I'd sell it or give it away. I have the same beef with brands like Phoibos or Zelos.

Thanks man! I am all for caseback designs, haha. 🤙

Appreciate the kind words - cheers! 🍻 

I completely agree with you. I don’t think Marc had the wrong idea with using his current logo to maintain that identity forward, however I don’t think original was designed with intent of being used as a watch brand or atop watch dials. That is to say his current logo has been incredibly flexible in having worked thus far. Even so, I feel this was a missed opportunity to have designed something with intention and direction. I am sure Marc will continue to be successful regardless. Thanks again! 🤙

Appreciate the feedback! I definitely see where you are coming from, and feel that their is still room for refinement here. Thanks again! 🍻

Marc’s recent designs have featured the Islander name across the dial, and I agree it’s been an improvement imo. 👍 Thanks again!

I should also mention that I think your design is more meaningful. I appreciate the current one’s simplicity, but it lacks something.  Or maybe it’s my preconceived notions of Omega and Rolex that make me think those are great logos. Anyway, what you e designed seems more purposefu.

Nice work with the logo redesign. I’d much rather have this on an ISL watch than the current uninspired logo. Only negative is that it kind of gives off “radioactive” vibes with the circle and the light beams, but otherwise it’s nice. I do hope Marc changes the logo at some point because I think I would really enjoy one of his watches, and the current logo sort of turns me off.

Seriously have you avoided Islander because of the logo? If yes have you applied the same to any other brands?

I am fascinated by this and I am not being critical simply seeking understanding :)

Bob

England

Yep. Why would I wear something I don’t like the look of. 🤷‍♂️😊

They were to much like Seiko homages to me at first. The Northport is 🔥🔥🔥 though!

I am running away!!! 

Who are these folk??????

Have fun

Bob

I do like this…