Ulysse Nardin Ocean Race Diver watch from nylon fishing nets. Will it clean the ocean or are they just trying to market to environmentalists?

Conservation and sustainability have always been important to me.  I hate when I find out that that things are not thought through, for instance we are making an effort to use more electric powered vehicles but most owners are charging them with electric made from fossil fuels because that is what the power grid offers.

The watch company Ulysse Nardin which I happen to be a fanboy of is offering the Ocean Race Diver watch.  In order to help clean the world’s oceans, Ulysse Nardin is using watch case that they produce from nylon from recovered fishing nets that are found littering the sea.  They make the case from 60% of this recovered material mixed with 40% carbonium and the steel parts are claimed to be from 80% recycled automotive scrap. 

Assuming that these materials make a functional case, I have one major issue with this watch.  The MSRP for this watch is $11, 500.00.  If you’re going to replace precious metal case with crap you find floating in the sea, shouldn’t there be a savings to the consumer?  Where are the savings going?  Or is this a process where it costs more to gather the refuse than it would to buy new materials?

Image
Reply
·

I don’t like that watch, but I do like the look of the ones Oris has done.  But that’s just preference. 
 

This is just me, and I’m admittedly a cynical guy. But come on. There’s no way they’re going to make enough watch cases to do anything meaningful for the ocean. If you like it and can afford it, buy it. But don’t think it’s going to actually solve any problems beyond making sure you look good (which is important). 

Just so it’s clear where I’m coming from, I don’t think any company is really about saving the planet. Yea, some of these folks have good intentions, but if you want to save the ocean, go help. Don’t sell me a fancy watch made of trash. I mean, that’s not a very efficient way to fix things is it?  I guess every bit helps, but I don’t think we can rely on people who’s job it is to sell us stuff to also save the planet on the side. 

·

I don't think any watch brand can really do a ton to reuse waste materials in any scalable way.  It's just not a big enough item to make a difference.

That said, the way that they contribute afterwards can make a big montaery difference.  

Oris has been doing it since before it was fashionable.  Whale shark conservation, building artificial reefs and seeding oyster beds.  Even their gimmicky ocean plastic dial was a profit share with someone to actually pull plastics from the ocean.

UN, as far as I can tell, sponsors a global yacht race. Sooo....yeah.

·

Over 11K huh? Well it sounds like I can't afford to help clean up the ocean. Let's leave it up to the real heroes with the big houses, lots of cars and 4 stroke toys...and tons of shoes and luxury goods made from petroleum based products. 

·
DariusII

Over 11K huh? Well it sounds like I can't afford to help clean up the ocean. Let's leave it up to the real heroes with the big houses, lots of cars and 4 stroke toys...and tons of shoes and luxury goods made from petroleum based products. 

You just don't get it.  Think of all the little fish they may get caught in that abandon net and die just because you are to stingy to part with a measly $11,500.00 for a plastic watch. Go broke and show you care, LOL.

·

I think the recycling process is a costly process, and using recycle materials may be more costly than its original counterparts. BUT, having said that, there are companies that take advantage of the ppl who support clean environment for a profit. And sad to say, there are more of such companies than those genuinely supporting the notion/effort. I may be wrong, so don’t flame me 🤣

·
Jt0909

I think the recycling process is a costly process, and using recycle materials may be more costly than its original counterparts. BUT, having said that, there are companies that take advantage of the ppl who support clean environment for a profit. And sad to say, there are more of such companies than those genuinely supporting the notion/effort. I may be wrong, so don’t flame me 🤣

You are not wrong at least as far as the US is concerned. If there was a cost-effective way to recycle materials, a business would have hopped all over that & made a pretty penny while doing it. Why? Well, not because it's saving the planet, that is for damn sure. 

·

I wouldn't even buy that watch for $150, let alone $11K. Too much vee on the dial that serves zero purpose.

Maybe if it had less going on, cuz I like the bezel, but as has been pointed out by others, this is mostly a PR stunt aimed at fake environmental "influencers"

·

UN has very few watches that I actually like, this one included.

None of the companies purportedly helping to save the planet is doing any such thing.  Recycling the junk that they pull out of the ocean still takes a considerable amount of energy, which is generally generated by burning fossil fuels.  Don’t kid yourself.