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Yuebai
Hey, this is Yuebai from Unison Watches, have been working on this brand for almost 2 years now, the first watch, Model Orbital pre-order opening soon! unisonwatches.com
Toronto Canada
Member since
Last active: 2 months ago
6.25” / 15.88 cm
Yuebai, Are you a masochist? Why would you start a watch brand? I'm sure you know the failure rate of new watch brands. What would you like us all to know about Unison? Where would you like to take the brand?
Will you be making similar watches to everyone else with a different aesthetic? Will you be producing a minute repeater for under $7500.00 US? I understand that there is an enthusiast on WatchCrunch waiting for a brand to do that.
Yuebai, Are you a masochist? Why would you start a watch brand? I'm sure you know the failure rate of new watch brands. What would you like us all to know about Unison? Where would you like to take the brand?
Will you be making similar watches to everyone else with a different aesthetic? Will you be producing a minute repeater for under $7500.00 US? I understand that there is an enthusiast on WatchCrunch waiting for a brand to do that.
Hi Velomax
Am I a masochist? Hmmm, you got me thinking right there, lol. I do aware of the high failure rate of new Microbrands, most of them offer 1 or 2 models and then slowly fade away. But! to win the prize, one gotta buy the lottery first. This is me, “buying the lottery ticket”.
Many Microbrands I came across before, are making homage designs (mostly divers) , from the big names. very rarely are they designing their own style. By no means they are bad products, I too like a black Submariner or Black Bay, but as a watch lover, I’d like to see something more original and unique on the market, instead of the same homage done a thousand times. When I see a uniquely designed watch, the next question I ask is about the specs and material. which is the next thing Unison focus on, to pair the unique design with decent material (within the affordable category of course) and movement. So the build quality does not fail the design.
That said, Unison Watches will keep pushing out original and unique designs, constructed with the best material within its price category. In the future, If the campaign succeeds and the business gets rolling, there will be 2 categories: a more affordable class (like the Model Orbital On Kickstarter right now), and a higher-end class (Swiss-made with elevated design and material).
For me, I started this quest fully knowing what I’m getting myself into. And I do believe I am better prepared than many previous brand founders. I’m an industrial designer by trade and it’s also my day job, so I have the technical know-how. I’ve been in love with watches since middle school, I have the passion. Plus, me being a Chinese native speaker, there is no cultural and communication barrier with the factory/supplier whatsoever.
To answer your question on the minute repeater, the only thing I could say at this moment is, that everything is possible. In-house movement for rare complications like this is beyond my reach, but if you have a look at my sketchbook, you’ll see a whole lot of unconventional designs that even an engineer will scratch his head.
Hi Velomax
Am I a masochist? Hmmm, you got me thinking right there, lol. I do aware of the high failure rate of new Microbrands, most of them offer 1 or 2 models and then slowly fade away. But! to win the prize, one gotta buy the lottery first. This is me, “buying the lottery ticket”.
Many Microbrands I came across before, are making homage designs (mostly divers) , from the big names. very rarely are they designing their own style. By no means they are bad products, I too like a black Submariner or Black Bay, but as a watch lover, I’d like to see something more original and unique on the market, instead of the same homage done a thousand times. When I see a uniquely designed watch, the next question I ask is about the specs and material. which is the next thing Unison focus on, to pair the unique design with decent material (within the affordable category of course) and movement. So the build quality does not fail the design.
That said, Unison Watches will keep pushing out original and unique designs, constructed with the best material within its price category. In the future, If the campaign succeeds and the business gets rolling, there will be 2 categories: a more affordable class (like the Model Orbital On Kickstarter right now), and a higher-end class (Swiss-made with elevated design and material).
For me, I started this quest fully knowing what I’m getting myself into. And I do believe I am better prepared than many previous brand founders. I’m an industrial designer by trade and it’s also my day job, so I have the technical know-how. I’ve been in love with watches since middle school, I have the passion. Plus, me being a Chinese native speaker, there is no cultural and communication barrier with the factory/supplier whatsoever.
To answer your question on the minute repeater, the only thing I could say at this moment is, that everything is possible. In-house movement for rare complications like this is beyond my reach, but if you have a look at my sketchbook, you’ll see a whole lot of unconventional designs that even an engineer will scratch his head.
Thank you for taking the time to introduce me to your brand. I will be watching closely and wishing you the best of luck on you path to popularity.
Thank you for taking the time to introduce me to your brand. I will be watching closely and wishing you the best of luck on you path to popularity.
No problem, really appreciate that you reached out. If you're interested, here is the link to the campaign:
http://kck.st/3LAfkSk
Cheers!