You’re not who I thought you were

What’s a watch that has completely changed its market, mission, purpose but still remains relevant?

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The Rolex Submariner, it used to be a watch built for divers, now it's a status symbol.

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KristianG

The Rolex Submariner, it used to be a watch built for divers, now it's a status symbol.

Good one. Makes me wonder how many Submariners have never gotten wet?

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ThirdWatch

Good one. Makes me wonder how many Submariners have never gotten wet?

I don't know about wet, but I suspect at least 1/4 never even go into a pool.

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ThirdWatch

Good one. Makes me wonder how many Submariners have never gotten wet?

On the money but as long as they get worn (wet or not), it's all good since 90% (99%) of dive watches rarely if ever get submerged.

I remember reading an article a few years ago comparing the price increase over the decades of the submariner with present values compared to today which made me realize how affordable (not cheap but attainable pricy tool) they used to be compared to today (expensive luxury watch level). That in itself will change market, mission and purpose.

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Rolex Submariner and Omega Speedmaster , both for the same reason. Both fit for purpose tools but now priced in the realms where it doesn't make sense to use them for what they were intended for.

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How about quartz watches in general? At their introduction the prices were astronomical. I read something that a Seiko quartz was around twice the price of a datejust.

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Cartier Santos. Built as an aviation instrument originally, but now a dress(y) watch.

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cornfedksboy

Cartier Santos. Built as an aviation instrument originally, but now a dress(y) watch.

Interesting, I didn’t know that.

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ThirdWatch

Interesting, I didn’t know that.

Has an even more rich history than an Explorer, Submariner, or Speedmaster.

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cornfedksboy

Has an even more rich history than an Explorer, Submariner, or Speedmaster.

Thanks, now I have another rabbit hole to explore

Casio F-91W

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The Pelagos 39?

Almost rebranded as a lifestyle watch compared to the original Pelagos 42s.

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JLC Reverso used to be for playing polo

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Rolex Explorer. No one's using that as a field watch.