See… this is what gets me, the huge negativity around Nico. Do I detect a trace of the green-eyed monster in people? I would say so.
It’s entertainment, and it’s unfiltered. He has a platform, and a business, and as he alludes to in the video, brands do engage with him. He is popular; I have talked to a lot of people on my travels and whilst he may be “Marmite”, he is a focal point. I like that he is untethered, and as to how honest he is. He loves his watches, and he cares. Like it or not, he came out of relative obscurity, delivered opinionated content with knowledge and passion in a style not seen within horological media, and has garnered a million followers in a few years… clearly it works. If you don’t like the platform or the content you don’t have to engage, but don’t throw shade.
I disagree with a small portion of what Nico thinks about some brands, but I agree with a lot of controversial points. I agree about Ulysse Nardin, I agree about Cartier, I agree about Rolex. I disagree about Tudor. I would buy a Hublot. As a man with a larger frame I even sympathise about his Bremont predicament; I too just attended an awards dinner the other week and I was not full black tie, and I had to switch tables and hide at the back and pray I didn’t win an award this year (spoiler alert, was nominated for a couple, so genuine social anxiety is not to be laughed at) - it’s no fun when you are not the prettiest penguin in the room.