Bucherer: Swiss Classic or Fashion Brand Tragic?

The “John Wick Watch Brand” that may have low key stolen the silver screen spotlight from Hamilton in a movie for once. What are your opinions on Bucherer as a brand? Personally I have a connection to them beyond “John Wick cool therefore Bucherer cool” and love some of their ‘70’s designs as well as their current Manero line.
56 votes ·
Reply
·

The watch in the movie is good looking. There are others I would rather have.

·

Bucherer is seriously important in the watch business and has been producing quality Swiss watches for a very long time. I find them to be a bit overpriced for what you get, however, you don't see shedloads of them on the secondary market.

My favorite is the Heritage BiCompax Annual Calendar Chronograph. I was able to pick up this limited edition based on the color of the Bucherer family car...I know I paid too much buying it at full retail, but the color is amazing...unique blue color...

Image
·

Bucherer is fantastic. It can be garish and perhaps a bit big but there's real horology in it and their sports watches are built like tanks.

Their only real sin is that they aren't particularly well marketed.

·

Interestingly, Bucherer has some presence on AliExpress. There is the "Carl f Bucherer Watches Store" which has Bucherer-branded watches ranging pricewise between £22.29 and £156624.43. And it's not the only such store, there are a couple of others, though those do not go quite as far with their high-end piece.

My best guess is that these are all fakes. Nobody in their right mind (but there are gullible idiots out there) would spend thousands of dollars on a Bucherer watch from Ali. They are just there as decoration to sell all those other fakes below £30.

BTW that £156624.43 watch is limited to 88 pieces worldwide, according to the product description. However, AliExpress claims that 8888 pieces are still available.

I had never heard of the brand before seeing these dodgy listings on Ali.