If this is wrong, then I don't wanna be right...

This is quite surprising, then again maybe not so much.

I've always loved my Panerai more than any other watch, and I wear mine a lot. I'd recommend that you order up the corresponding strap with deploy, I've found that to be much better than the standard strap with the tag buckle.

I think lack of diversity in models is the biggest sticking point for me.

A panerai is just…. A panerai to me. The submersible is the only one that’s a little different within the collection.

Not hating on the brand, but some new additions would be a good place to start expanding the brand to a wider audience.

I’m 99% sure I have a panerai table clock somewhere. I’ll have to try and find it!

Thanks, this is a good example of staying ahead of the game. Paneri earned its poor reputation. I do like the concept of a sandwich dial, been thinking of that in Omega. “Fauxtina” coloring doesn’t bother me, basically because I like the color, regardless of what inspired it. I do still have a hard time believing in their movements, let us know how good it is over time and they are still so showy that I’m not sure I’m ready to be a ‘first adopter’ for their brand. Nice well edited video, made me think. And at $7k - ~22%, so maybe 6-6.2k, doesn’t sound too bad. So, out of the dog house? No, but the door is in sight.

A recent glance on their catalogue gives me the impression they are now a soulless corporate brand with marketing teams who doesn't put emphasis on their watch designs as their priority. They market their products with "sustainability" esteel like it's an absolute huge accomplishment recycling 100g of steel for their $5000 a pop timepieces. I throw away same amount of metal cans of soda in a day, it achieves nothing for the environment. Perhaps I'm missing something here, I just don't get it. It may make the company look good for the press but that internet explorer blue logo doesn't suit the dial at all. I bought a Pam years ago and And then just kept releasing "limited editions" are plain dumb. Feel like richemont just want to milk the cash cow back in the 2010s and knew the hype wasn't go to last. I think it could have lasted if they didn't shoot themselves in the foot.

I just recently bought a Panerai. I thought the dial was rich and the ceramic bezel very nice. It’s a closed case back, so the movement finishing isn’t a thing so it just needs to keep reasonable time. Does the movement hack? No, but it doesn’t have seconds on the dial so can’t be super accurate when setting it anyways. Does anything else feel similar in my collection? No, so it fits. Is it comfortable on wrist? Yes. Are straps easily interchangeable? Yes. Can I dress it up or down? Yes. Is it appropriate for almost any occasion? Yes? Is it as iconic as an SMP or a Sub? Yeah, it’s in that category. Do I love it? Yes. So for me yeah I’ve given them a break.

Every time I see a Panerai, it makes me smile. You know that the wearer CHOSE the watch - it was a considered purchase. It's like coming across another fellow Lizard Person in disguise, but you catch the flicked tongue just briefly, and know that here's a compatriot working hard behind the scenes, just like you, to establish the One-World-Lizard-Government.

Oh great call. My blocky buckle tries to fight every jacket I put on

What a beast, great choice 👍

That comment went somewhere no one expected 🤣

Hate is definitely contagious in the watch space. On one hand you have content creators saying "wear what you love" and "be true to yourself" then on the other hand these same creators don't want to miss out on the easy clicks and views from trashing (fill in the blank.) If thousands of customers are happy with their choice I think it's douchey when content creators jump on the gatekeeper bandwagon. The MoonSwatch is the latest example of "I'm cooler than the thousands of stupid customers who scored one." How is that encouraging these happy buyers to participate in the existing enthusiast culture? Raining on someone else's parade seems a curious life choice.

ROFL that you turned the counterfeit watch into a coffee table. Classic!

Yeah it's hard to fight the click bate when that's all the algorithm seems to care about.

Love the look if not the price. Curious what folks think a reasonable discount from an AD might be?

It was a good burial 😂

With Panerai, the straps that work with the deploy are specific, so you will need to order the deploy specific strap and buckle. Pricey but totally worth it.

Was always a fan of the Panerai aesthetic but as funds were short went with the Gruppo Gamma microbrand to get the same vibe at a lesser price. Eventually bought a Due which I love and am now debating a preowned Submersible Blu Notte. Just need to save my pennies. This was a great video which may have pushed me closer to the purchase.

I started out being indifferent to Panerai. Then I was actively of the mindset that it was a brand that made very unappealing watches. Then I learned a bit more about them, and after a few years of...let's say focused watch exploring...I found myself really respecting a brand that can stand behind a design which you can identify from across the room. Panerai is cool, they have differing sizes now, and if they can fix their quality and social media channels, I think they'd be aces. I do want to add one to my collection, but not just yet. There are better additions that I need to make a home for before a Panerai enters the fray 😜 great video by the way!

Panerai for me are like Nomos: A brand which makes it very difficult to like if you don't find a very specific style appealing because they all looks the same.

I would put Panerai in the same area as the Invicta Bolt style watches. I can see why some people like them. I can see why a lot of people don't like them.

Are they for me? No, not really. Every now and then I look through their catalogue, and the ones that appeal to me tend to be enormous and hugely expensive for what you actually get.

When Stallone stops making movies, Panerai might be in serious trouble.

It's so hard to look beyond the iconic design and really see what Panarai stands for. I'd always thought it was too big for my wrist anyway, so never gave the brand a lot of attention. And the Sylvester Stallone link doesn't help...🙄 Thank you for this video, I will reassess!

I love the watch design but not for the $$$. For that price point there are many other equally iconic watches that I'd prefer.

I love love love Panerai and can’t wait to add one to my collection. It’s instantly recognisable, yet the average Joe Public has no idea what they are. I’d take one of these over a Rolex any day.

Yesterday I watched a documentary called Leap of Faith, which was basically just two hours of William Friedkin sitting in front of a camera talking about how he made The Exorcist. It was fantastic.

About 15 min in, I saw that he was wearing a Panerai, and that’s when I became a fan of that watch. Because if it’s good enough for the director of The Exorcist and The French Connection, by god, it’s good enough for me.

Seriously, though, I respect the hell out of Friedkin. He has impeccable taste and he loves the things he likes, if you know what I mean. And he doesn’t waste time on something unless he’s into it. That did make me reconsider Panerai, because if someone like Billy Friedkin likes it, there must be something to it.

Buon Compleanno Fratello! My birthday is March 13th. Not sure when you shot your video but I do love the watch as a birthday gift. Your video was spot on. I love Panerai and really hate some of their bonehead moves. I co-own a Rose Gold Radiomir with my wife. We fell in love with the piece years ago and bought it together. Your watch is beautiful! Eight Days of power reserve!!! One thing, your watch is Otto Giorni versus Eight Giorni. Toss in your Otto and you have mastered the language. Below is a pic of my Radiomir. Yes it's beat. It's well worn. Also included is a pic of my co-owner. She always looks better wearing any of our watches. Hard to imagine a blonde with green eyes can speak such amazing Italian. Like Panerai, not all things Italia come in one flavor! Here's to many more happy birthdays and cool reviews!

Congrats Max. I have always liked Panerai but find all the model numbers get my head spinning! Thanks for the video. I hope to get one this year just can't decide on black or blue.

This video made me so happy

I have the exact 915 and this past holiday season my gf got me the same Panerai brown strap for a more casual look (vs the black leather)

It’s my absolute favorite watch to wear for just about any occasion.

I love Panerai and I think my next big purchase baring a call from the Rolex AD for a Batman or submariner will be a Panerai of some sort. I reviewed the navy seal edition submersible a while back on my YT channel and it was amazing. Nothing else out there looks like a Panerai. It’s a very specialized type of look done at a high level

Thanks buddy! I'll keep working on Duolingo 😉

Does the non hacking second hand bother you?

It's a hacking movement