Roger Smith Refering to Watch Brand with Fake CEO/Founder?

MasterControlDate

I was listening to a recent Scottish Watches podcast with Roger Smith and he talked about a watch brand that used a random old black and white photo of some random watchmaker and said it was their founder. Anyone know which brand he was referring to?

#rogersmith #brand #microbrands #fake #podcasts
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PoorMansRolex
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No, and less any further context I suspect this could apply to more than company. 

However, I am highly skeptical of the Stuhrling heritage story. Wait, let me quote from journalist Robert Farago on this (well it's under my name, but this portion was added by the editor who had time to investigate more- I believe he tried reaching people for verification to no avail):

My first task: explore the brand’s heritage . . .

Wikipedia and other authoritative sources were no help. selfgrowth.com tells the tale of the original Max Stührling, a “silent protégé” of Jules-Louis Audemars. Living sometime in the 1800’s, Max was “an anonymous genius working in obscurity, producing the finest and most precise movements for some of the most famous watchmakers of the time.”

“Stührling grew bitter and frustrated. It bothered him that only wealthy aristocrats could afford his multi-complicated watches . . . Unknown to his partners, Stührling had trained his 11-year-old son, Max, Jr., to take up the family business.” Who didn’t. But his son’s son, Max Stührling IV, decided to realize Audemars’ assistant’s dream of horological democratization – by selling Chinese-made watches online. 

https://thetruthaboutwatches.com/2020/10/stuhrling-original-cobia/

Oh screw it, they seem to have scrapped that stuff from their website, though the tale lingers on. I want to say that there was some old-timey photo of mustachioed man in high collar but it's gone now so who knows?