The madness continues.. Mission To Moonshine
I was jogging around Bank in London today - so routed myself past the Royal Exchange at about 6 and again about 7. Snapped this pick of the moonswatch car.
Wow the Moonswatch queues were insane!. Split in to a number of different lines with hundreds of people.
The people getting them had the distinct look of scalpers (and scalpers that had been there all day - tired faces, blankets, long coats.)
On the one hand - it’s a real shame Swatch handled it this way - virtually none of these watches will get in to enthusiasts hands at RRP. (Imagine if - say - instead of spending money on these events, Swatch spent it reaching out to consumers who had consistently been showing their moonswatches in use on social media and offered them codes to buy the moonshine one..)
.. on the other hand. Well - queuing up all day in the bitter cold for the sake of a gold plated hand (as an enthusiast would be doing) is completely insane. But queuing up all day in the bitter cold to make £100s (as scalpers do) actually makes sense.
What am I saying? Don’t hate the scalpers - feel disappointed at Swatch for knowingly doing it this way..
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I make my own moonshine and gold is not in there anywhere. You need a lot of moonshine to want that thing.
It’s like swatch is doing this intentionally for scalpers and rich people rather than Watch enthusiasts
Ugh.... I just don't get this hype
90% of them will be flippers 😅
https://www.youtube.com/watch?v=Cs9M1m-dpgM
Just endlessly amusing the reactions to this thoroughly below average watch.
90% of them will be flippers 😅
looked more like 99%
Madness! These have been around now for months with pushers falling off, straps falling apart and wearers getting rashes and dyed skin? Isn't it just a cheap plastic watch with Omega written on it?
Each to their own! Good luck to those queuing!!
I kind of wish it was an all gold plastic (Casio looking) MoonSwatch. That would have been more interesting than a golden seconds hand.
Madness! These have been around now for months with pushers falling off, straps falling apart and wearers getting rashes and dyed skin? Isn't it just a cheap plastic watch with Omega written on it?
Each to their own! Good luck to those queuing!!
I’ve got no issue with the thing. Rather like the OG ones and a gold hand for a few more £ - fine. But the way it’s been handled does sort of show up that Swatch have always been cool with the worst excesses of the hype (scalpers, inflated prices etc.)
Yep, already on ebay for at least £1499. Someone will buy it.
Yeah just what I was going to say the usual money grabbing scum are trying to cash in already but if people just stop buying from the grey market these people will be left with watches they don't want .plus the watches are not well made and are not even worth the £200 plus from Swatch better chronograph watches available for similar prices like the awesome seagull 1963
Can you imagine when Rolex executives get together with Swatch executives and they can't stop laughing about how they have screwed the consumers?
It's amazing to live in an era where, so long as you tell someone that something is limited and hardly anyone else can have one, they will pay whatever it takes to have one, even if it's a piece of crap that's worth nothing like what they're paying. The Moonswatch - in any version - is the poster child for that.
(So are NFTs now I think of it, but that's a whole other rabbit hole to go down...)
Quite extraordinary. It's the whole reason why Swatch didn't use its might to just churn out a million of each upfront and put them online. It wouldn't create the same FOMO, in people who pre-disposed to FOMO.
And if you feel 'seen' by that comment, don't blame me. Change your mindset.
looked more like 99%
Surely one from that crowd probably put it up for sale in chrono24 already
Yeah, I don't get it. Not the hype nor the scalping pricing. I mean what is next a titanium (looking) second hand. For valentine 2024 a ruby colored dial.
Wait, must stop giving them ideas.. 😄