AD Question

In my own experience here in my country, when I have bought a watch in an AD they always give you a different price than another in each jewelry store, especially in Omega, also the jewelry stores here give you another one when you go to pay and you tell them that it is in cash. and without an invoice, they deduct 15% of the tax.

Hey Adam! Great question. For the most part, most will quote you MSRP unless it is on sale (they always are) or they make you an offer.

As it relates to shopping for the best price; To me it depends on the AD and brand. IE, if it is not an allocation brand (Rolex, PP, VC, etc) then it is fair game. I am fairly loyal to my local AD, then again, they only sell a few brands, so my loyalty is rarely tested outside those three brands.

If you are talking about any non-allocation AD, nor do you aspire to build store equity, shop around to get the best price for you. I apologize if you have seen me say this; price the watch you want online first. What is Jomashop, World of Watches, and other big grey dealers selling it for? Use that as your negotiating price and do not be afraid to show them. Don't buy the BS "Well you may not get the warranty." You will. Perhaps you are willing to pay a little more to support a local shop or get it now, that is cool, but they should be close to what the better grey dealers sell it for.

I know a lot of people hate negotiating, but sadly, it is part of the game and do not be afraid to walk away. Hope that helps sir.

Thank you CB, it does help!

Have a wonderful rest of your evening.

Everything @AllTheWatches said plus this. Choose your AD wisely. Interview them as you’d interview any professional. Trust me, they’re interviewing you.

I have an amazing AD that I work with. They’re not all the same. Do your research and go in person to judge the vibe. You’ll know, my friend.

They will quote you MSRP first. Most will come off that price a little bit.

Remember they need the money to stay alive.. for most brands the AD will give you discount.. just be shameless and ask.. at the most they would not sell it.. Rolex is an exception and they are playing the scarcity game for a while.. but something like Omega, make sure you have a model in mind see what the grey market rate is and then ask them if they can match it or come close to it.. try to stick to an AD who has multiple brands so over time you get pick at most stuff…

Thank you! ☮🧡

It depends on what kind of AD we're talking about. Are we talking about a dedicated watch store for a few luxury brands? Cos that's an AD, sure. Or are we talking about the local jeweller who's also the AD for a dozen different watch brands, and most of the watches sell for under $1000? Cos that's an AD, too.

Depends upon the brand you are shopping. Some have "fat" to be carved away while other manufacturers tell ADs to sell at MSRP, no more, no less.

So it depends.

You can also always ask for extras instead of a discount (6 of one, half a dozen of the other) a lot of the brands like Tudor and omega make amazing straps too and I've had them offered to be thrown in when I've asked about buying the bracelet model :)

Depends on the watch and brand. Brand new or used? Current model or older?

But yes generally if you want the best price you def have to do your homework and check as many ad’s as you can.

I’ll spend weeks calling Ad’s all across America if I am planning on a good sized purchase. Depending on the watch I will even check with Ad’s abroad.