Recap: Crazy Ride that was 2022!

This will come off as a humble-brag, but believe me, I didnt think I'd pull this off! My lil Instagram account has managed to get me access to so many brands in the last few years that I thought I would push it for 2022. It started off early in January & Feb when I received many watches that I revealed a new watch a week in those 2 months. I then thought to myself, "what if I did this all year... 52 watches... am I crazy?!"

I pitched this idea to every microbrand and big brands too. Surprisingly, many thought it would be a fun idea and were happy to indulge me!

So I did it. A #NewWatchAlert a week for 52 weeks! Here are some of my favourite highlights:

Started off the year with a fun Canadian brand and with Kid Cognito:

https://www.instagram.com/reel/CYScIS9qtkY/

Then the first big brand jumped on the train:

https://www.instagram.com/reel/CZ9YeIxgi8s/

Not to be outdone, OMEGA sent me the new SM300 in both steel and gold/bronze!

https://www.instagram.com/reel/CbEA45gJumR/

Longines joined the party with this new duo of GMTs:

https://www.instagram.com/reel/CcWObkDJVnQ/

Did an ASMR unboxing of Rado's new Worldtimer which became one of my highest viewed lol:

https://www.instagram.com/reel/CdJofxmgj_t/

One of the craziest was when Cittizen Canada let me take their new Promaster Fugu on vacation to unbox it in Cuba!

https://www.instagram.com/reel/CeMpERtpJAj/

The SWATCH Group also invited to some awesome parties (saving one for the end):

https://www.instagram.com/reel/Cej1_OWJKBl/

https://www.instagram.com/reel/Ce_3JrXJu3i/

https://www.instagram.com/reel/CfpSqYRp8s4/

New watches dont wait at home, so this Nomos gets unboxed poolside during another vacation hehe:

https://www.instagram.com/reel/Cgut-uFAE5N/

Some brands enjoy Kid Cognito's reaction so much that they send watches just for him to unbox:

https://www.instagram.com/reel/ChA1uLeAsnH/

I also realized, I have friends with cars that fit some of the watch themes, so why not borrow them!

German chrono meets German icon:

https://www.instagram.com/reel/Ch5e9xtpmOM/

Tokyo Drift meets Ettore Drift:

https://www.instagram.com/reel/Ci-9VOdpYc-/

Bulova's WWII reissue deserved to be amongst machines of its time:

https://www.instagram.com/reel/Cia6o4Zgoh1/

Panda Party:

https://www.instagram.com/reel/CjTkGmrp7xv/

Not to be left out, the wife even got in on the action! LOL (wait for it)

https://www.instagram.com/reel/Cj3m_Hog93U/

https://www.instagram.com/reel/ClR4h4YAn3S/

Sometimes you pan for gold and find some!

https://www.instagram.com/reel/CkEiW5Ag99e/

I love it when brands agree to my crazy ideas!

When I pitched an underwater unboxing in the middle of December in Toronto to Whitby Watch Co, they were in!

https://www.instagram.com/reel/ClzTVbngEAR/

The two main highlights of the year had to be OMEGA Canada sending me a $35k solid gold Speedy to play with along with some cool swag:

https://www.instagram.com/reel/CfXOvCrJlod/

And then Hamilton Canada sending me to Hollywood for their Behind the Camera Awards where I got to see celebs and meet watchfam celebs like Ariel Adams, Teddy Baldassarre, and RedBarCrew founder Adam Craniotes:

https://www.instagram.com/reel/Cky8BlnAkPg/

And finally, new watch #52 to end the year was just revealed days ago and it's bluetiful!

https://www.instagram.com/reel/CmpWEKYKA7O/

Whew! Insane and stressful year coordinating all these reveals haha. I hope you enjoyed the ride as much as I did!

I have something different planned for 2023 so stay tuned!

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A lot of amazing watches, just started following 🥳

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That yellow gold Speedy is…

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Tudorman67

A lot of amazing watches, just started following 🥳

Thank you kindly! 

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Rolexahoma

That yellow gold Speedy is…

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So heavy too! 

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Which unboxing did you enjoy the most?