Billboards?
I see a ton of billboards featuring luxury watches. While they’re a nice distraction from a mundane drive, it seems strange to see so many as if the lowly billboard represents a large portion of luxury watch advertising. It‘s usually a local jeweler putting them up but I generally associate billboards with injury lawyers, auto dealers and casinos - they seem rather unsophisticated for high horology.
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Billboards turned out to be the most common form of watch advertising outside of internet and printed periodicals based on my totally unscientific query https://www.watchcrunch.com/OscarKlosoff/posts/watch-advertising-less-print-and-internets-19615
If someone knows the rates for that sort of thing compared to other forms of advertising, please enlighten us. I suspect that, for a local business, the local aspect matters. There is little point on spending money to reach people even a hundred miles away.
I have no idea if there is some advertising expenditure required in order to be an AD of certain brands or if subsidies exist. As with, say, Budweiser and Coca-Cola, they aren't advertising to inform you of their existence but to remind and reinforce, to keep the brand name and image in the public eye.
I suspect there is a bit of jeweler vanity involved. "Hey Martin, I saw that huge billboard for your shop on the highway. Business must be good!"
The other possibility is that advertising on big digital billboards is that it is relatively cheap.
I do get a kick out of jewelers that advertise Rolex in connection with their shop, my AD included, as I always shout “UNOBTAINIUM” as I drive by! 😂😂
I suspect there is a bit of jeweler vanity involved. "Hey Martin, I saw that huge billboard for your shop on the highway. Business must be good!"
Good idea.
The other possibility is that advertising on big digital billboards is that it is relatively cheap.
I do get a kick out of jewelers that advertise Rolex in connection with their shop, my AD included, as I always shout “UNOBTAINIUM” as I drive by! 😂😂
They should only show 28mm gold datejusts with diamond bezels.
I think that @OscarKlosoff has the sense of it. With print advertising a dead or dying field, where else besides the internet can you reinforce the brand?
Every time I drive by a watch ad, I feel like a Formula 1 driver.