Any Love for Rotary?

For whatever reason, I don’t seem to see much love for this brand here in the States. I know they had legit Swiss heritage dating back to the 1890’s, but have since been bought and “revived” by an international conglomerate.

That being said, I think they have some really cool things going for them. They definitely have a bit of fashion brand about them, as well as many homage-adjacent pieces, but I think the brand may be primed for a pivot in the market. The newer offerings like the Super 7 diver, Henley GMT, and Canterbury seem to be well thought out, and decent spec for the money.

My Cambridge is a good example, slim quartz movement (minus the second hand 👌), applied arabics, blued hands, 316L stainless steel, and a vintage-style beveled sapphire crystal. It certainly draws from the JLC Reverso, but the subtle injection of Cartier DNA, makes this more of an “in the style of (…)” than an outright tribute band.

What are your guys’ thoughts? Does anyone have Rotary in their collection?

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I don't have a Rotary yet, but they are an absolute staple of a watch here in the UK amongst non-watch people. I may even say I see more Rotary watches than I do Casio's or Seiko's.

Yours is a very lovely example 👌

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Yes I love Rotary. UK resident also and yes, it is a popular brand, and rightly so imho.

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Very nice! Tempted a few times to get one…

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That sums up my feelings about Rotary perfectly. I had the Cambridge in my shopping cart with a discount but didn’t quite pull the trigger. Looks like a great way to figure out if I’d get on with a Cartier.

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mikemike

That sums up my feelings about Rotary perfectly. I had the Cambridge in my shopping cart with a discount but didn’t quite pull the trigger. Looks like a great way to figure out if I’d get on with a Cartier.

Right on! Everybody’s wrist topography is different, obviously, but my experience with wearability has been very positive. It’s super thin, so it sits flat and comfortably when just barely above the knuckle on my 18.4cm wrist.

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GullibleAndroid

Right on! Everybody’s wrist topography is different, obviously, but my experience with wearability has been very positive. It’s super thin, so it sits flat and comfortably when just barely above the knuckle on my 18.4cm wrist.

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That does look great - another watch back on my list.

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Rotary is very well worn in the UK. Both my parents wore them. Still popular I agree among the general public but less so for watch people.

I'm not really sure why. Going to take a look at what they have in their catalogue.

I really like the look of yours.

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Deeperblue

I don't have a Rotary yet, but they are an absolute staple of a watch here in the UK amongst non-watch people. I may even say I see more Rotary watches than I do Casio's or Seiko's.

Yours is a very lovely example 👌

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Tony Robinson wears a Rotary if anyone here is a Time Team fan

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I also have a Cambridge that I imported from a UK seller late last year. Perhaps Rotary would get more love in the USA if they marketed and sold watches here.

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Zulu6ix
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A Reverso homage?

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I recall seeing some interest in their Henley GMT watch on YouTube. It got lots of praise.

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This is my Rotary, picked up 2nd hand. I've just had a look on their web shop, and they have some outlet items reduced: https://www.rotarywatches.com/outlet?limit=48

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I call my Steinhart OVM39 my first proper watch, but it'd be more honest and accurate to say it was the Rotary Super 7 that got me into watches in a serious way. I wanted something to wear while swimming, and I was so excited I could get something mechanical so I wouldn't have to worry about batteries or whatever 😅 It has a loud rotor, and eventually I was terrified to wear it at all after the lume pip fell off the bezel for a second time, but I loved that watch, and I still have it in a bag in a drawer. I like Rotary, they'll always have a place in my watch-collecting heart

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Wouldn't say they are a fashion brand. I have owned a Rotary Elite in the past (was stolen) and it was a lovely watch silver dial, sapphire glass, and they do have some nice pieces in there collection, but they do create a lot of homages, and the movement quality is at the low end and I think there is much better value on the high street.

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I have the Portland. I live in the U.S.A. It doesn't get as much wrist as it probably should. I like the clean simple looking dial and when turned in the light I like the blueing of the hands and hour markers. It's an overall classy looking watch and comfortable to wear.