Swimming against the tide....

We all have likes and dislikes and there are many different opinions of course but...

Is there a brand that seems to be otherwise universally admired that you just don't get?

Where you just can't see what the fuss is about?

Where you seem to being swimming in an entirely different direction to the generally accepted flow of opinion?

For me it's Sinn. Everyone seems to love Sinn but for me; nothing, no spark at all. 

I don't want you to explain what I'm not getting, you'd be wasting your time, I'm not looking for a reason to change my mind. But... do you have anything similar?

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For me, it's Nomos. I really can't get into the look of their circular watches, which to me is very similar to the Braun watches of the early 80s. Their Tetra model, however, is a different story, specially if they'd expand the range of dial colors in 27mm cases to include what they currently have in the larger sizes..

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I feel that way about Longines, both vintage and new. I have been tracking vintage Wittnauer for years.  They are basically Longines for the American market.  I love the styling and quality of movements.  The very same type of Longines does not arouse that sort of interest from me.

I respect their quality.  I respect their history. They have models at the right price point for my next luxury purchase. But I don't search Chrono24 or eBay for them like I do for Mido, Alpina, Eterna, Zodiac, Titus, Cyma or any other of a number of Swiss brands and Longines is, arguably, more important than those brands.

I can't put my finger on why.

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for me it is a grand seiko, i respect their movement, i believe they have superior finishing and quality. but i never have desire to have gs. just what i feel, 🙏🏻

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The Royal Oak and Nautilus along with any of their homages. Just not a fan of that look.

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For me it's Rolex. I simply don't appreciate their design aesthetic, except perhaps for their 1960s Explorer. Sinn doesn't resonate with me too. To each his own. 😎 

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Tissot in general. Sure they're good quality, but most of their designs are extremely bland and don't connect with me. Compare it to what I can get for ½ the price from Seiko, and you know where my moneys going

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For me, it's Rolex.
Nothing about the design of any of their watches really appeals to me.
I've never even desired an homage to any of their designs; including watches like the BB58, which also leaves me cold.


EDIT:
If I'm honest, there are far, far more brands that do nothing for me, than brands I like.  I guess there's probably no more than about a dozen or so watches, across all brands that I really desire.

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Scooby

Tissot in general. Sure they're good quality, but most of their designs are extremely bland and don't connect with me. Compare it to what I can get for ½ the price from Seiko, and you know where my moneys going

I agree. They're another brand that just doesn't do it for me at all. 

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skyblue

For me, it's Nomos. I really can't get into the look of their circular watches, which to me is very similar to the Braun watches of the early 80s. Their Tetra model, however, is a different story, specially if they'd expand the range of dial colors in 27mm cases to include what they currently have in the larger sizes..

I've spoken about Nomos previously. I don't get the idea of an expensive, minimalist watch. It's an oxymoron.

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Unholy

for me it is a grand seiko, i respect their movement, i believe they have superior finishing and quality. but i never have desire to have gs. just what i feel, 🙏🏻

I know that this is going to sound completely asinine, but I grew up in the 60s when Swiss watches were king and Japanese watches weren't looked up to as favorably as they are today. As a result, I can never get over the "Seiko" name on the dial, much less bring myself to pay over $500 for one.  Sorry if I ruffled some feathers....😎 

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I struggle as a watch enthusiast because as I aged I've lost pretty much all interest in the big brands such as Rolex, Omega, Tudor, Grand Seiko ... . Part of it is that prices have reached the 'that's insane level' in my cheap frugal mind but mostly because they get so much exposure on watch videos and articles I feel like I've been desensitized to what others see in them.

I also don't get Nomos but I get different people value different things. Their appeal just doesn't add up in my mind.

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Scooby

Tissot in general. Sure they're good quality, but most of their designs are extremely bland and don't connect with me. Compare it to what I can get for ½ the price from Seiko, and you know where my moneys going

The vintage Tissots are beautiful. They've somehow lost their way over the years....

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It's funny, but there are lots and lots and lots of watches and brands that I don't desire.  But, I think I "get" why people like them and buy them.

For example, I think every single "Year of the X" gold-inlaid, diamond-encrusted, $130k watch is god-awful F-ugly!  But, I get that those watches weren't made for me as the target audience, and the target audience must LOVE them, otherwise, the different manufacturers would stop making them!

Here you go, feast your eyes on this!

Blancpain, Ulysse Nardin and Chopard unveil Year of the Tiger watches
CNY 2022: All the tiger-themed watches you'll want to usher in a powerful  new year - CNA Luxury
Daniel Tiger's Neighborhood Cartoon #1237 Watch Round Plastic Sport Analog  Wristwatch – Justonesip
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Gasworks

I've spoken about Nomos previously. I don't get the idea of an expensive, minimalist watch. It's an oxymoron.

That's what the Bauhaus design is - simple geometric designs where form follows function. This is the driving force behind Nomos' design philosophy, and I get it. It's just not for me. 😀

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I don't get Breitling at all. I know about their qualities, but... to me they look... a lot cheaper than they are. 🤷

I also don't get many of the contemporary ultra-high end brands such as DeBethune or Greubel Forsey. Finishing and technical prowess? Yeah, sure. But the quality of their designs don't match their artisanal capabilities imho.