Certina was founded in Switzerland (tick) in 1888 (tick) by Alfred and Adolf Kurth; brothers with suitably stout watchmakers names (tick). Plenty of horological boxes ticked there.
They have a rich history of building quality timepieces with a smattering of innovation thrown in. (tick, tick)
In 1936, they developed the world's first mechanical digital watch. (tick) Unfortunately, at around the same time, another Adolf was starting to make a nuisance of himself in Europe and that may have somewhat overshadowed Certina's achievement.
In 1959, Certina, who were now in the hands of Hans and Edwin Kurth (generations of family ownership - tick), introduced the Double Security (DS) system which increased both shock protection and water resistance by suspending the movement inside a reinforced case. In your face G-Shock. (tick)
1971 brought with it the Biostar, the first watch that was capable of displaying human bio-rythyms. In your face Apple. (tick)
Certina sits squarely between Tissot and Longines in the Swatch group's pricing structure (don't get me started on that). Our strange little watch community heaps praise, love and respect on both these brands but Certina; not so much and I can't really think why.
With so many horological boxes ticked and, most importantly of all, Muhammad Ali among their list of owners, why are Certina seemingly so undervalued?
Is there a brand with a richer history that gets less love?
A bit of a Seikophile who spends far too much time looking at bits of watches under a microscope.