A question that may require thought ... or not!

Entirely hypothetical and slightly daft question but....

If all watches cost the same (I said it was daft), what watch would you choose? With nothing to prohibit your choice and no "status symbol" factor, what watch is simply the best watch for you? Remove that brand status; what actually makes you fizz? Think about exactly what it is that you like; History, style, practicality, materials, movement, etc. 

Or, is the branding, cost and associated "kudos" simply a fundamental factor in your buying decision?

For me it would be this...

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I love the history of Grand Seiko and the story of two factories (the other producing King Seiko) in gentle-ish rivalry to produce the highest quality watch. I adore the ingenuity of the movement. I'm not a big fan of dress watches and prefer sports watches. Of all the complications I find the GMT the most useful. For me, this has everything I love about watches... and of course it's blue. 

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I think for me, it would be this one:

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If I didn't already have the SBGJ237, it might be the SBGE201, because it's spring drive:

SBGE201 | Collections | Grand Seiko
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Another for GS. Interesting

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Probably a world timer thingy - something like this one which I already own. Vintage styling, skin-diver-esque. That’s me.

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G-Shock was very much a consideration. If there was one with a Spring Drive.... oooh 😁

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chronotriggered

Probably a world timer thingy - something like this one which I already own. Vintage styling, skin-diver-esque. That’s me.

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Properly old school. Love that

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I'm feeling a bit like a one trick pony here, but the more I think about watches, and what I love about them, the more I think about my Marathon Navigator. 

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For me, the Navigator hits all the things I care about in a watch. It's legible, light, comfortable, reliable, accurate, and the fact it's a grab-and-go quartz is a big bonus. I still love my mechanical watches, but if I had to choose just one, I think the Navigator would win. 

It also helps that Marathon is a Canadian company, that makes watches for the CAF.

I would be tempted to go for the TSAR over the Navigator, but I'm not 100% on that, so I'll stick with the Navigator for the purposes of this thread. 

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Gasworks

Properly old school. Love that

I am nothing, if not, predictable 

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I can pick all the grail watches in the world but this watch was the reason I got into the hobby. 

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It would be this:

DATOGRAPH PERPETUAL TOURBILLON | A. Lange & Söhne

And I would probably spend as much time looking at the back of it, as I would the front:
 

SIHH 2016 - A. Lange & Sohne Datograph Perpetual Tourbillon (hands-on, live  photos & price) - Monochrome Watches
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Grand Seiko for sure.

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Jeremy

It would be this:

DATOGRAPH PERPETUAL TOURBILLON | A. Lange & Söhne

And I would probably spend as much time looking at the back of it, as I would the front:
 

SIHH 2016 - A. Lange & Sohne Datograph Perpetual Tourbillon (hands-on, live  photos & price) - Monochrome Watches

AL&S was in my thoughts too. Fabulous

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No need to think.. If I can only have 1 watch, it will be this 🥰, and the objective is not to let it stop until my last breathe.😂

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For me it would be the Certina Podium Square DS.  It's now out of production and nie on impossible to find.  A square stainless steel stunnah!

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Maybe a Vacheron 1921, or a Polar 16570 with a flat crystal, if I'm feeling practical

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Glashütte Original Panomaticlunar with the white dial. I love white dials on dress watches, and this one would be just playful enough.