I ordered one for my daughter virtually the first day they came out.
I was absolutely in love with the idea behind the dial layout (the hour 'blocks' are not the the edge of each hour, like every watch in the world, they are centered!) and bezel functionality (5, 10, 15, 30 minute 'blocks') for kids. The all important minute hand is brilliant orange, hour is little shorter dull grey, and the second is a subtle yellow skeleton hand.
So, " we are starting homework in 10 minutes, set your bezel" looks like this:
I should mention - we at first ordered a light blue one. Perhaps owing to getting basically the first one off the production line - the bezel was weirdly stiff after several days with it. Also, our blue model didn't have great legibility of numbers in all light conditions. With these 2 concerns I contacted the head of the company by email....
....and he immediately returned my email and sent off a new yellow model to us. Stellar and responsive customer service. It was the first run and injection molding has some nuance and very tight tolerances, so he was happy to know what needed to be improved. I also requested a smaller band for my daughters crazy skinny wrist, and they decided to create one and add it to the general options list! Sweet!
So, now we have the yellow colorway (my daughter's color preference, it's best to let your kid decide!), small wrist size band. It looks great, is easy to read, and the bezel is nice and clicky, it works perfectly.
Matching shoes is important:
From handling it, I expect this watch to last years, if not decades. Far and away better build quality than normal kids watch.
The case is sturdy. The strap is lined with soft Japanese leather to make it more gentle on kids skin. Sapphire crystal and 100WR - go swim with it. The threaded crown has a red alarm gasket that alerts you when it's unthreaded. Every screw crown should have this feature!! It's a tiny ~34mm watch but I like how it looks on me as well!
My impression is that quite a bit of care and thought went into these watches, in addition to a being brilliant idea about to help kids interpret precious time better. (My scores below reflect the watches price point and the focus of it's design.)
I’m a mechanical watch nerd who intermittently wears Garmin triathlon watches. Explore the ocean and the mountains in my free time. I’m from Vancouver BC, and live here now. Also lived in Japan for a...