Question for the Community: What Can You Tell Me About This Company?

Here is my Brooklyn Watch Co. Gowanus. It is a nice watch that has a Miyota 8215 in it. The crystal is domed and the claim is that it is sapphire coated mineral crystal. Not quite sure what that is. 50M WR as well.

Anyway, I got this for $99 on Jomashop years ago and was never really able to find out much about Brooklyn Watch Co. beyond they were established in 2012 and appears(ed) to be the house microbrand for Jomashop, but I am not really certain about that.

Does anyone have more information on Brooklyn Watch Co.? They had a website at one point, but it seems to be inactive now. I can still find their watches on Jomashop, but it doesn't look like they have released a new model in years. My supposition is that it was indeed a failed attempt to create a microbrand by the people who own Jomashop, but I would appreciate any knowledge anyone may have to share.

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Sorry can’t help you out buddy. I did see these on Jomashop quite a few times and some of the designs looked good. 

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TonyXXX

Sorry can’t help you out buddy. I did see these on Jomashop quite a few times and some of the designs looked good. 

Yeah, I just went to Jomashop, and they are still available there. I also see a Brooklyn Watch Co. store page on Amazon. This Gowanus is actually pretty nice; it has applied Arabics and an applied border to the date window. Some of the brushing looks a little rough, especially on the second hand, but only up close.

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DigitalDivider

Yeah, I just went to Jomashop, and they are still available there. I also see a Brooklyn Watch Co. store page on Amazon. This Gowanus is actually pretty nice; it has applied Arabics and an applied border to the date window. Some of the brushing looks a little rough, especially on the second hand, but only up close.

For the price though you can accept a few little flaws here and there. Still a good solid watch for the price 

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https://www.businessinsider.com/guides/brooklyn-watch-co-watches-review-promo-code-2018-3?r=US&IR=T

In this review in 2012 Business Insider tell us that the company was "set up by a group of Brooklyn based watch enthusiasts"

https://www.insider.com/guides/style/brooklyn-watch-company-jomashop-deal-under-100-dollars-2016-11

Four years later Business Insider are telling us they were "founded by two young Californians"

I think you're right, a Jomashop attempt at a microbrand giving it a couple of different origin stories to make it appealing to hipsters

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morganthedruid

https://www.businessinsider.com/guides/brooklyn-watch-co-watches-review-promo-code-2018-3?r=US&IR=T

In this review in 2012 Business Insider tell us that the company was "set up by a group of Brooklyn based watch enthusiasts"

https://www.insider.com/guides/style/brooklyn-watch-company-jomashop-deal-under-100-dollars-2016-11

Four years later Business Insider are telling us they were "founded by two young Californians"

I think you're right, a Jomashop attempt at a microbrand giving it a couple of different origin stories to make it appealing to hipsters

Funny! I was aware of the first article but hadn't seen the second. If it is the case that they were trying to start a house brand, why all the subterfuge and obscurity? They should have done it like Marc at LIW; just be open about what you are doing and provide a good product instead of trying to be more like MVMT.

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Most of the micro brands use all Chinese sourced parts. They make clones of pretty much everything they see and sell it at a discount. I see the parts of them on Alliexpress all the time. Volume custom logo dials are the easiest. LIW says their stuff is assembled in the US and being honest about it.