Rise of the Deinfluencer
Over the last couple of months there has been a rising trend of 'Deinfluencers' on social media as a backlash against over consumption. These individuals produce content aimed at convincing people to reduce their spending by not falling for every online trend or new must-have product that comes along.
This got me thinking... could the social media watch community ever have a deinfluencer?
I know many of us say we are not influenced by what we see on social media, and that we make our own decisions, but I find it hard to believe that online reviews play no part at all in our choices.
If all watch social media ceased to exist I would put good money on there being a dramatic decrease in watch purchases!
So would a watch deinfluencer be a good addition to the community?
A rational counter balance to the never-ending stream of new releases.
Someone who goes out of their way to roast watches in an attempt to curb purchasing.
Like ArchieLuxury, except with class and humour.
Or do we essentially just want social media to collude in our irrational decisions to buy yet another black dial diver and normalise our ridiculous spending habits?
Could the WC community handle 'Deinfluencer' posts???
(Don't ask me why a deinfluencer would look like Robin Hood)
Edit: Let's see who's brave enough.
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If all social media ceased to exist, I think we'd all be better off. I do have IG and follow a few watch companies, I do not tweet or ticktock or anything else.
Think for yourself. Go outside and breathe some fresh air, and get some sun. Exercise. Talk to friends face to face. Hug your kids.
Stop having other people tell you what you should like or do or buy.
But this is me.
People will rationalize what they want to do anyway. If all reviews went away, that would decrease awareness, and probably sales of most watches. But I suspect trying to dissuade someone from buying a toy they already want would have little effect.
Have a buddy who is a professor. Back when we went to school together, he was Mr. Anti-Consumption. Nowadays...
He teaches a bunch of college freshman biology 101
End of semester presentations, and this one student is presenting a slide show about his time in Mongolia
Throws up a slide showing the yurts that the Mongolians live in...
Says something like, "This is how we should all be living... soulfully"
My buddy says he almost blurted out, "Ain't nothing stopping you from moving there and living like that, man!"
"Good thing I bit my tongue... even with tenure, I'm sure I would have gotten fired"
I'm selling my watch collection and moving to Xinjiang. Once ate goat brain soup there. Weirdly, it was delicious. And... soulful...
Interesting post for sure. My personal take is the economy is dicey right now. The Flex culture will appear eye rolling intolerable if/when the economy gets worse. When Flexing luxury items is sickening there isn't much room for the Social Media Pooh Pooh crowd that love to dump on every luxury item. I suspect this bunch has never seen , nor touched, any of the items that they crap on. With those two groups of Influencers hushed by a cold economy that only leaves room for a guru sect encouraging us all to walk the earth as shirtless shamans wanting for none of the trappings of earth. Ok, maybe not shirtless - existing on a Universal Income stipend, moms old MacBook and cheap coffee at an Internet Cafe. These may very well be the same people who were flexen and Pooh poohing a few months before. It's all just an uneducated notion. I unplugged from all Social Media years ago. Watch Crunch is the only version of Social Media I have and I love it!
I closed all social media accounts 3 years ago. I just recently joined WC because I needed more ,diverse opinions on the hobby. Also to learn more about horology I may not find on my own. I always welcome someone else's point of view. I might learn something. Regarding enfluencers and now denfluencers I can see through them. Just background noise. History has had them and the future is no different.
Let them exist and do listen to what they say so you can educate yourself about them and what they represent. Knowledge is power.
Cheers!
Weirdly the more people that tells me No or don’t buy it the more I want to buy it 😂…and the more people love a watch and gives it praises the more I don’t like it… maybe I should talk to my shrink about this…
I havent seen one of these deinfluencer, is it one of the minimalism channel? I think it is probably good to balance our mind for overconsumption. Sometimes it is nice to enjoy and appreciate what we already have
Weirdly the more people that tells me No or don’t buy it the more I want to buy it 😂…and the more people love a watch and gives it praises the more I don’t like it… maybe I should talk to my shrink about this…
Honeymoon watch?? Please 😂
Honeymoon watch?? Please 😂
Yeah it’s a must! Hahaha!! Preferably with 300m WR
I havent seen one of these deinfluencer, is it one of the minimalism channel? I think it is probably good to balance our mind for overconsumption. Sometimes it is nice to enjoy and appreciate what we already have
I think it's more TikTok.
There is a link about it in the post and here:
https://www.google.com/amp/s/amp.theguardian.com/media/2023/feb/15/tiktok-deinfluencers-trend-saving-money
If you're interested
Like the article mentions, it's simply influencers trying to get ahead of the economic trend, and be cool while doing it.
Influencers help brands be seen, so they don't have to rely on huge marketing budgets, and brick-and-mortar store placements. I wouldn't want to go back the "good old days" of needing to have an AD nearby, or a paper catalogue. Unless you live in a large center you'd never be exposed to lots of interesting brands, or those brands wouldn't exist because there would be no way to get space on a store shelf.
I think people should likely be more careful about spending, and more honest/careful with the reasons for spending, but I don't want to see "influencers" go away.
I closed all social media accounts 3 years ago. I just recently joined WC because I needed more ,diverse opinions on the hobby. Also to learn more about horology I may not find on my own. I always welcome someone else's point of view. I might learn something. Regarding enfluencers and now denfluencers I can see through them. Just background noise. History has had them and the future is no different.
Let them exist and do listen to what they say so you can educate yourself about them and what they represent. Knowledge is power.
Cheers!
Wise move…I never had any
Wise move…I never had any
@IceCreamMan @jcwatch and @BtownB9
I'm curious, do you count YouTube as social media?
@IceCreamMan @jcwatch and @BtownB9
I'm curious, do you count YouTube as social media?
Not really. I have no interaction with anyone on YouTube. I never respond to any video. For me it's all information use only. I do understand how you can see that point. It's simple, no personal interaction in that environment as I do here and now with you which now is social lol
Wise move…I never had any
Wise man!
Cheers 🍻