"But for that price I could get..."

Does anyone else play the tormenting head game of "But for that price I could get an X watch"?

(For the rest of this post let's suspended our disbelief and pretend I have £4k to spend on a watch)

I recently discovered the Fears brand and In particular their Archival 1930 Vintage reissue. As all good watch obsessives do, after seeing this beauty on YouTube I pause the video, open a new window and Google the price. I was disappointed but not surprised to find that it was a spicy £3.5k (£4k for the nicer sold out limited edition small seconds). 

I still love the look of the watch very much but then I get to thinking that with £3.5k I could be getting a JLC Reverso, a Tank, a Grand Seiko or a Santos. Even if I liked the look of the Fears more I'd still end up in a mental wrestling match thinking "But for that price I could have an icon of a watch!" and find it hard to justify dropping such a chunk of change on a random watch from a random company.

I know the answer is just 'Buy what you love', I just wish what I loved was cheaper. 😔 Welcome to my first world problems pity party.

Anyone else ever get stuck in analysis-paralysis when watch shopping?  

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CONSTANTLY, which is why I usually don’t spend much time looking at microbrands that cost more than $1k. If I’m going to shell out real coin for a watch, I want to know I’m buying a brand that a) I know will be around in 5 years and b) is established enough that I know for sure it’s worth what I pay for it. 

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OlDirtyBezel

CONSTANTLY, which is why I usually don’t spend much time looking at microbrands that cost more than $1k. If I’m going to shell out real coin for a watch, I want to know I’m buying a brand that a) I know will be around in 5 years and b) is established enough that I know for sure it’s worth what I pay for it. 

See, your 'b' is another very good point. A few times I've seen brands being revived from the dead after presumably falling to the quartz crisis some 50+yes ago (Fears is one, Alsta is another). The problem I have with this is the question of whether this is a brand with true heritage and hence can charge the bigger bucks, or are they essentially a micro brand that has bought an old name to trade under? 

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I do, but the results vary from brand to brand. Fears, while a revival brand does have some tradition and by all accounts, they are well-made watches by genuine enthusiasts trying to revitalize British watchmaking. I totally respect and admire that. That said, I really want a Fears Brunswick, but for $3500, it is a hard pill for an ETA 7001 based watch. That movement drives many <$1k watches. Yes, the movement is not the whole watch and there is more to a watch than that, but as one of the points of comparison, it cannot be ignored. Yes, they service and refinish it, but ultimately it is still at ETA 7001.

If this was <$2000 or less it would be a no brainer. Needless to say, I have alerts all over the place for a second-hand one should the opportunity present itself.  

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All the time. I just ordered a Datejust 41.  MSRP $10,500.  I was thinking I could get a Nomos Orion 38, Hamilton Khaki Mechanical and a Zenith Defy (skeletal model) for roughly the same price, and that’s where I was leaning.  My wife actually convinced me to get the Rolex instead.  So that’s what I’m doing.  I’m a less is more kind of a guy anyway.  I think 4 watches instead of 6 is better. 

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AllTheWatches

I do, but the results vary from brand to brand. Fears, while a revival brand does have some tradition and by all accounts, they are well-made watches by genuine enthusiasts trying to revitalize British watchmaking. I totally respect and admire that. That said, I really want a Fears Brunswick, but for $3500, it is a hard pill for an ETA 7001 based watch. That movement drives many <$1k watches. Yes, the movement is not the whole watch and there is more to a watch than that, but as one of the points of comparison, it cannot be ignored. Yes, they service and refinish it, but ultimately it is still at ETA 7001.

If this was <$2000 or less it would be a no brainer. Needless to say, I have alerts all over the place for a second-hand one should the opportunity present itself.  

Yes, I think I'll have to do the same with alerts for this archival. I'm not sure I could justify the RRP. The other option is to wait until either the Black Friday or Boxing Day sales for a 20% off at Jura. That would still make it £2.7k... which would still probably be too much for me.... Will depend if the loves grown by then (or it may well have sold out!)

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martini

All the time. I just ordered a Datejust 41.  MSRP $10,500.  I was thinking I could get a Nomos Orion 38, Hamilton Khaki Mechanical and a Zenith Defy (skeletal model) for roughly the same price, and that’s where I was leaning.  My wife actually convinced me to get the Rolex instead.  So that’s what I’m doing.  I’m a less is more kind of a guy anyway.  I think 4 watches instead of 6 is better. 

At least a choice has been made 👍 The datejust is a FINE watch.

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I would be tempted at 20% off, or even if I did a factory tour, but alas, being state based it is almost impossible to see their selection in person, nevermind find a place like Jura.  

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I think we all play the mind games for sure. That Fears model is quite beautiful - and if you love it, I say dive in. All the other brands and models will still be there to admire and enjoy, and the best part is you’ll have something a bit more unique than anyone else. Good lucky with mental thumb wars - in the end, I am betting you still come out on top whatever your choice is! 🍻

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bevelwerks

I think we all play the mind games for sure. That Fears model is quite beautiful - and if you love it, I say dive in. All the other brands and models will still be there to admire and enjoy, and the best part is you’ll have something a bit more unique than anyone else. Good lucky with mental thumb wars - in the end, I am betting you still come out on top whatever your choice is! 🍻

Wise words. Thank you 🙏☺️

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I don't do this for watches, but I do for all sorts of other stuff:  "Honey, why did you buy the Charmin?  For 6-rolls of Charmin, I could have gotten us 48 rolls of institutional-use toilet paper from Costco!"

All this is being said, while waving my arms around like a madman, Omega PO in titanium on my wrist.  WTF is wrong with me?

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HotWatchChick69

I don't do this for watches, but I do for all sorts of other stuff:  "Honey, why did you buy the Charmin?  For 6-rolls of Charmin, I could have gotten us 48 rolls of institutional-use toilet paper from Costco!"

All this is being said, while waving my arms around like a madman, Omega PO in titanium on my wrist.  WTF is wrong with me?

Nothing. Nothing at all. 😉

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Deeperblue

See, your 'b' is another very good point. A few times I've seen brands being revived from the dead after presumably falling to the quartz crisis some 50+yes ago (Fears is one, Alsta is another). The problem I have with this is the question of whether this is a brand with true heritage and hence can charge the bigger bucks, or are they essentially a micro brand that has bought an old name to trade under? 

I definitely went back and forth on that when I bought my Zodiac, since they’re one of those brands that was resurrected. The difference, for me anyway, is that they’ve got the backing of a major brand - even though Fossil doesn’t actually have anything to do with their actual watchmaking process. It give them a solid infrastructure that you don’t get with brands like Shinola. 

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HotWatchChick69

I don't do this for watches, but I do for all sorts of other stuff:  "Honey, why did you buy the Charmin?  For 6-rolls of Charmin, I could have gotten us 48 rolls of institutional-use toilet paper from Costco!"

All this is being said, while waving my arms around like a madman, Omega PO in titanium on my wrist.  WTF is wrong with me?

I decided in my early 20s that no matter what happens in my life, there are two things I will never skimp on: good coffee, and good toilet paper. Life is not worth living if you have to survive on Folger’s and Scott toilet paper. 

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OlDirtyBezel

I decided in my early 20s that no matter what happens in my life, there are two things I will never skimp on: good coffee, and good toilet paper. Life is not worth living if you have to survive on Folger’s and Scott toilet paper. 

100% agree

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I do that a lot with anything that costs more that a couple hundred. The other struggle is FOMO I’m fighting a inner battle right now as there are Traska watches in stock which may last another hour. Lol