One watch brand for the rest of your life

1: Money no object, Rolex

2: Realistically, Longines (optimistically) or Hamilton  


Seiko- including all umbrella brands


1 VC

2 Hamilton

  1.  Money no object- Omega, they make enough variety that I could always find something interesting. 
  2.  Realistically- Christopher Ward, great watches at a reasonable price, with enough variety to be interesting. 

+1 for Rolex!


Hamilton and longines for mechanicals. For Quartz, citizen for sure (ecodrive) lasts a lifetime

  1. JLC - love just about everything they do. They haven't produced a watch I couldn't see myself buying with unlimited funds.
  2.  Omega - Love just about everything they do as well. Believe it or not, the Speedmaster is my least favorite watch by this brand, but I still think it's attractive and worth every penny. I already own an Aqua Terra and I lust after the Seamaster 300M, Seamaster Planet Ocean, and Constellation. I even like a lot of the Deville line. I could easily wear only this brand and be completely content no matter what the situation.
  3. Oris (honorable mention) - Love the Aquis, already have a Big Crown Pointer Date, and think a lot of the Artillier line is just fantastic.

1 glashutte original . 2 Hamilton or longines.

  1. JLC
  2. Omega

VC if I could afford it

  1. Vertex (old including ATP and Dirty Dozen, and new relaunch with each model). I would buy the lot.
  2. Gruen or Cyma (at the moment)




Just take a look at their wide range of offerings, and all of them are fully in-house!

From Seiko 5 to Prospex, from Presage to Grand Seiko, and if you are lucky enough: Credor.


Realistically: Casio 

Unlimited money: Casio 

Hotel: Trivago


Rolex if money was no object, everything else doesn't quite ring the bell.


Damn thats a tough ask 🤔

Well money no object id have to say zero, a watch is for wearing not being stuck in a winder or in a safe and to be honest wouldn't pay the prices Rolex etc charge. 

Now can't make my mind up so 

Fortis or seiko.


If I had to start from scratch, and had the right funds, I'd go all Longines:

-HydroConquest 41mm (ceramic bezel)

-Heritage Conquest 35mm (black dial)

-1832 Moonphase

-Avigation BigEye

-Spirit Zulu Time (green and gilt) in addition to the basic 40mm Spirit that I have

Note that "from scratch" means exactly that, and that won't happen. I have a number of watches that I wouldn't let go in the name of being a one-brand guy.