Do people invest in watches?

None of my watch collecting activity can qualify as investing.

In fact I don't even count my watch collection as an asset. Why, you wonder?

Because I am not selling them to get money out, if I do sell a watch, I buy another watch with the proceeds. It is more of an expense line on the balance sheet than anything else.

I just watched the video and have one question.

What planet are you from?

‘How to make a million dollars: First, get a million dollars…’ Steve Martn

As a financial professional, I cannot say no fast and loud enough. 1 million and fourteen times for the folks in the back; Watches are not investments. Yes, there are some that appreciate, but they are the exception vs. norm. Getting them at scale is near impossible to turn into a viable portfolio. The best financial advisors will tell you to keep hard, collectible assets to less than 5% of your portfolio. That is largely done as a fair carve out for a hobby that will not ruin someone financially if the market falls out. IE, see any current price of Rolex vs. last summer. We had a fun four years of watches and cars appreciating, anyone with a pulse could have made a couple bucks, that does not make one is an investor. Ask anyone who bought property in the naughts how that worked out for them when the market collapsed.

Now, do I have watches that have appreciated? Yep. Do I try to avoid buying new watches or cars that will absolutely tank once I leave the store? Also yes. Have they come close to matching my investment portfolio? No, never. Getting a Daytona at retail seems like a win and it is, if I were to immediately flip it. But I guarantee if I left the same money in the market, in ten years, the Daytona will seem like a foolish waste. Ultimately, I want to wear and enjoy that watch and I am already mentally prepared for it to be worthless.

Most folks undervalue their time and fail to take the opportunity cost of that time into their "flipping" wins. Never mind shipping, fees, interest charges if they foolishly financed their flipping, and yes, opportunity cost if they invested it elsewhere. Do not get me started on those doing so and not paying taxes.

We tell this to all first-time traders; the worst thing you can do is make money on your first trade. Long-term investing will always beat short term and ultimately be far less stressful. Treating any market like a casino usually ends up with a new casino being built on the back of the suckers that thought they were going to be the one not to lose.

Strangely enough, words like 'investment' mean different things to different people. Heck, even the term 'flipping' apparently means different things to different people after I had some back-and-forth on here a few weeks ago with a guy who was adamant is just means "selling" a watch, full-stop. Not selling a watch in a short period of time for profit which is how most people take the phrase's meaning; not to mention the dictionary definition of it. And that's just one example of someone not getting it. But I digress.

I've never bought a watch with the intention of making money on it, but I certainly have been guided to buy certain watches - and ignore others - based on whether I thought I could make most of my money back on it, were I to get bored with the watch and wanted to sell it. For example, I don't mess around with any microbrands these days, as the resale on them won't be as high*, or as easy, as a popular watch from a well known brand always will be. (*Exceptions will sometimes occur with with limited editions, etc.)

Some people are just flippers. So whatever’s hot at the moment, watches or real estate or whatever, they’re on it. I mean be honest here. There’s no world in which watches make sense as investments. Unless it turns out you’re just a junkie for the rush of it. And that’s what flippers are…people looking for a high.

Mutual Funds

The correct and least sexy answer. Most millionaires owe their fortunes to the compounding growth of mutual funds.

That's how I earned my wealth. 6 streams of revenue. No watches lol

I see my watch collecting as having a sugar baby. I pay to get pleasure out of it but the monetary transaction will always be one way, from my pocket to someone else's.