Chronographs - Heuer or Zenith?

I know my motto is "Why choose?" (which my wife really appreciates).

However, if you had to choose a chronograph...would you rather have a Heuer or a Zenith? I kept the decision to modern available references rather than vintage chronographs for purposes of this question.

Personally, I find that a really tough question to answer as I love both brands and there are many of each in my collection.

But, if I had to choose, then I think I would have to opt for Zenith based on the overall technical superiority of Zenith over most every other brand excepting the Minerva subsidiary of Montblanc (Minerva being my favorite chronograph brand of all time).

So which one would you choose and why?

Here are some wrist shots from the collection to help you decide...

In this corner...the racing heavyweights...Heuer...

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And in this corner...the technical superiority...Zenith El Primero...

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I know you specified modern available pieces, but what about fictional ones? 馃ぃ

Personally, if I could somehow divine from thin air a vintage style Heuer Carrera case with the El Primero 1/10th second movement in it and slap some tricolor subdials on that sucker... Oh boy.聽

Otherwise, if you're going to make me follow the rules, I GUESS I'd go with Zenith for their technical prowess with movements. You know, if I HAD to...聽

Both pretty, but I鈥榙 go with the Zenith. 聽The El Primero movement is simply superior from a technical point of view, provided that you can handle the shorter service intervals which come from the higher beat rate.

Zenith, duh. The brand live on the reputation of their chrono movement.聽

It is tough call, but the movement weighs in favor of the Zenith.

Zenith for the win!

I think Zenith takes this based on the movement.聽

They may or may not have been first with the automatic chronograph (in whatever metric you use to measure it) but they made arguably the best movement, certainly the one that lasted. Since this is about chronographs I think the technical aspect matters more than on a 3 hand watch so it has to be Zenith for me.

I just wish the case of the re-issue was a bit more ergonomic.

ohhh do We really have to choose 鈥 ok Zenith like all the knuckle heads above me..

I really like the relative low contrast between the dial and the sub dials in both watches. I made my choise last week and I say the different colors on the sub dials on the Zenith made it more playful and were the tipping point for me.

I like both but Zenith is the much better watch.

Both really nice, but the Zenith is the best.

Zenith. 聽Movement is special.

I will say Zenith too. The movement is better and that has been beaten to death, but for me its the design. I like the multi-colored registers. Gives the watch a bit of a pop. But I might be the only person on the planet that prefers the Chronomaster Sport with a black dial over the white.

My favorite Zenith is the A384 Revival with the Cappuccino dial. That watch is simply stunning.

Gotta be Zenith..

Zenith is the answer you're probably you'll get the most. 聽However, calculations may change once you factor in the price. 聽If I were going to go with the Heuer, I'd go with the Monaco as it's the most unique and interesting design of theirs imo.

I love my Heuer CBE2118. I鈥檓 a huge motorsport fan, so I appreciate heritage and history even more in this watch category. It looks very similar to some of the watches Mario Andretti owned back in the day. I know the Zenith is more impressive on a technical note, but my Heuer brings me joy only found from 聽having a shared experience with top racecar drivers. I love putting on my watch and pretending I鈥檓 a Formula One driver from the 70s.

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Here鈥檚 a fun promotional image that came out with the CBE2118.

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And an ad that promoted the Autavia 鈥淰iceroy鈥 in the 70s.

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Niki Lauda wearing his Heuer.

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Niki鈥檚 teammate, Clay Regazzoni, wearing his.

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Jo Siffert wearing his Heuer Autavia. He鈥檚 often credited for convincing Steve McQueen to wear a Heuer in the movie Le Mans.

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Everybody鈥檚 seen this one.

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Sticking with movies: here鈥檚 Matt Damon playing Carroll Shelby in Ford vs. Ferrari wearing a Heuer Carrera. I know it鈥檚 just a movie, but it鈥榮 a testament to Heuer being associated with racing.

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My favorite driver, Mario Andretti, wearing his Heuer Autavia.

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Last, but not least: reigning 2 time F1 champ Max Verstappen wearing his Tag Heuer Monaco.