The SGG731 is one of the reasons why I'll never understand what Seiko are doing.

I'm wearing my Seiko SGG731 Today, a model you probably never heard of before, which is a blessing for Seiko, because if you did you would be as annoyed as I am about the brand.

So what's your opinion about a 38mm (actually it's 37.7mm) diameter watch that is made of titanium and has a sapphire crystal? Sounds nice.

Now, what would you think if I added that both the case and  the bracelet are not only made of titanium, but are also finished to a very high standard, and features brushed and high polished surfaces  (who said that titanium is very hard to polish?), with clean and interesting lines that create a unique design that is still very much recognizable as a Seiko? That sounds even better.

And what about having a day/date complication (framed), polished and applied indices and a very legible dial? What say you? What about lume? It has decent lume for this type of dial. Wonderful.

What about a screw down crown? Well it doesn't have one but it's still rated to 100m WR. That's pretty good.

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And the best? No QC issues, no silly sub-brand logo, no weaseling out features by creative tiering, and the bracelet even has female end links! Really incredible.

Ah yes, before I forget. It's also 8.5mm thick, it was sold at less than 130US$, and it's a quartz. Oh dear..

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Yes it's a quartz but it's one of the better quartz movements. very precise, hassle free, and the second's hand hits all the markers correctly. The SGG731 is not only "good for its price point" it's undeniably very good regardless of its price and a great value. And here is the reason for my annoyance with Seiko because the question for which I really want an answer is not "why can't all quartz watches be like this", but "why can't all Seiko watches be as good and rewarding as the SGG731".

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I’m baffled. They put sapphire on this, but act like it’s too much to ask on a $500 diver?  Weird. 

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thekris

I’m baffled. They put sapphire on this, but act like it’s too much to ask on a $500 diver?  Weird. 

And this is exactly why you and I will never understand Seiko.

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Thats a steal at that price,wonder if it's old stock they're selling off,but it's a great looking watch and you've got a bargain there, well done.

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Stricko

Thats a steal at that price,wonder if it's old stock they're selling off,but it's a great looking watch and you've got a bargain there, well done.

I actually bought it a couple of years ago when it was still a current model. In the meantime it was replaced by the SUR733 which is a downgrade in every possible ways: It doesn't have a day/date complication, it doesn't have a better movement, the case design was simplified and made larger and thicker, the extraordinary polish finish is gone and it's pricier.

In other words, Seiko took everything that made the SGG731 such a great watch and they made it WORSE.

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Usually stuff like these means some Seiko factory has got a new machine they want to ease into, you know, like finessing that new motor of your brand new car. That's my opinion on stuff like these they occasionally put out.

That or they're going after the entry-level salarymen just getting into the job market to buy a Seiko.

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thekris

I’m baffled. They put sapphire on this, but act like it’s too much to ask on a $500 diver?  Weird. 

Indeed sapphire is a gift handed down from the watch gods to be used sparingly.

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Catskinner

I actually bought it a couple of years ago when it was still a current model. In the meantime it was replaced by the SUR733 which is a downgrade in every possible ways: It doesn't have a day/date complication, it doesn't have a better movement, the case design was simplified and made larger and thicker, the extraordinary polish finish is gone and it's pricier.

In other words, Seiko took everything that made the SGG731 such a great watch and they made it WORSE.

It is almost as if an accountant looked at how much the watch cost to make and how much it was selling for and decided it did not satisfy the new directives.

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Seiko doesn't care about its entry level customer base. It's on purpose, so it's easier to charge more for the upper end watches like Grand Seiko. 

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Seen this one on Amazon.  The listing says it uses 1-AAA Battery.  Thank the gods they got away from using 2-AA, the case was too large.

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Quartz as well? Bonus! 😁

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sysop19

Seen this one on Amazon.  The listing says it uses 1-AAA Battery.  Thank the gods they got away from using 2-AA, the case was too large.

A triple-A battery?  Now that's odd!

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130$ for titanium and saphirre? thats awesome, i never saw those model before. too bad the replacement model isnt as good as this one

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I thought your rant was going to be about why they had to print “SAPPHIRE TITANIUM” on the dial in giant letters.  You already know that and nobody else needs to know. LOL 

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I have a Seiko Titanium quartz watch from the 80s. It's a pleasure to wear and utterly reliable. I have another JDM Seiko that is a solar quartz, also in titanium with a bracelet similar to the one of the SGG731. It is so light and comfortable to wear, that you can hardly feel it being on your wrist.

What I also know is that people don't like these watches for some reason, otherwise we'd be seeing more of them.

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I didn't know about this watch. Thanks for the write up!

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I think its just basic profiteeering. Why make a more expensive watch if people will pay for a lesser one? Also a way to make us feel we need mutliple not just one. If they made all watches this good people might stop at one?