MoonSwatch just killed Maurice Lacroix

I was looking a the ML "plastic" watches when they came out and thought maybe it would be a nice pickup for the summer if I could grab it a discount. Then BAM!! Omega x Swatch just kills it with the MoonSwatch at half the price.  

I know they're different styles but ML's timing couldn't have been worse

·

Chances of grabbing the "Moonswatch" at one of the selected stores are pretty slim.

They will,however,be available on the secondary market next week for 4-5x the MSRP.

Swatch loves it when a plan comes together.

·
foghorn

Chances of grabbing the "Moonswatch" at one of the selected stores are pretty slim.

They will,however,be available on the secondary market next week for 4-5x the MSRP.

Swatch loves it when a plan comes together.

You mean, they used their marketing A-Team?

·
foghorn

Chances of grabbing the "Moonswatch" at one of the selected stores are pretty slim.

They will,however,be available on the secondary market next week for 4-5x the MSRP.

Swatch loves it when a plan comes together.

It might be hard to get one on Saturday but give it a few weeks and theyll be readily available...hopefully 

·
Dulche

It might be hard to get one on Saturday but give it a few weeks and theyll be readily available...hopefully 

Patience is a virtue.

But some of the "I gotta get one NOW!" crew  will no doubt pay a premium, if need be.

It's happened with releases like this before.

·
foghorn

Patience is a virtue.

But some of the "I gotta get one NOW!" crew  will no doubt pay a premium, if need be.

It's happened with releases like this before.

Yup. I’m going to the store on Saturday but if there’s a long line I’ll leave and just wait. I have no patience for waiting in long lines to buy things or to eat at a restaurant. I can wait 

·

Maurice Lacroix really did time their announcement unfortunately! That being said the new plastic Aikon range and the MoonSwatch range aren't in direct competition as the MoonSwatch is styled after a classic chrono and the Aikon a three hander modern sports watch...the price is really what kills ML's release though

·

The ML is a pretty hard sell at that price point, regardless of the presence of the MoonSwatch.

·

I want to see an Aikon Tide  watch in person. They are quite fun and definitely higher quality than a Swatch. Price is a bit high, but that is retail. We will see if discounts are to be had.