I’ve been seeing comments in other forums talking about JLC increasing their prices. Sure enough, the Reverso I purchased in 2021 that was listed for $9,600 on their website is now listed for $10,900. That’s just over a 13.5% increase which seems pretty sizable.
I also heard that ADs now have less stock and they aren’t offering discounts on the stock they do have because JLC is moving to more of a boutique presence and focusing less on their ADs. I’m not sure if that’s true or not so I wanted to ask what people have heard. When I got mine my AD gave me 12.5% off retail. So if what they are saying is true, the same watch I picked up last year would cost me $2,500 more today, not even a year later.