I had forgotten where that originally came from, but it is a paraphrase from the 1948 movie "The Treasure of the Sierra Madre." I remember it from this:
Apparently, it was used in a Monkee's episode too.
Pop culture references aside, my recent success convincing WatchCrunch to add some vintage brands to our badge listing had me thinking, what else has been overlooked and how powerful have I become?
It was pretty easy to see that Mido and Rado had been overlooked. They are part of the Swatch Group now, but each has an interesting history in its own right. Despite Swatch trying to keep them in certain markets, the success of the Ocean Star and Captain Cook lines has penetrated everywhere.
Some other Swiss brands have historical significance. @ChronoGuy discussed Titoni here. Titus (now Solvil et Titus) is important in the early development of the wrist watch because of its founder Paul Ditishiem. They are great watches. Lastly, West End boasts some firsts. I discussed them here.
All three of these companies have recently concentrated primarily in the Asian and Indian markets. Even though that is a small part of WC, it may be the largest area of watch consumption in the world.
Badges don't confer status or knowledge. We get them by the occasional post and mostly by commenting on the posts of others. I don't know any more about JLC or Cartier then anyone else, probably less. (Point of comparison: @HotWatchChick69 has only one badge, Grand Seiko, and he has practically no experience with the brand.)
Edit: Forgot to tell you, WC says that they are adding these.