New Namica Neo Toyko

Last year a new Japanese start-up, Namica, made the rounds by dropping their upcoming watch on every outlet that would review it. Jody was one of a few Youtubers that featured it. I had been on the lookout for a purple dial and this one was intriguing given the unique colorway and design.

At the time, I put it back of my mind because I refuse to fund any Kickstarter from any brand or artist I do not know.  I figured I would eventually be able to grab it on ebay for cost, if not less, which is exactly what happened last week.  

Positives:

  • The dial is just cool. Certainly will not run into something else like this on the street or in the office. It has a surprising amount of detail for a watch of this price. 
  • Lume - So cool
  • The NH38 is nothing special, but given watches at this price point at least they did not put a 35 or 36 with a phantom date. It came regulated to a few seconds. Downside, the rotor is a bit loud. 
  • Bezel action feels good, no play in this sample.

Opportunities:

  • Bracelet - Did not even bother sizing. The articulation is not great, lots of play between links, and what one would expect for $400. Can definitely tell where the costs went and it was not here. Plus side is it uses screws to adjust if I did decide to size it. Pending delivery of a curved FKM rubber strap with gridlock-like clasp.
  • Packaging - Granted I picked it up on eBay, the watch was still new, fully stickered in the original shipping box. The watch was loose inside the pouch and if not for the stickers, I can totally see how this could have been scratched to hell on the cheap zipper.

Overall, a unique and inexpensive watch that is a good first step into a sea of bargain upstarts. 

Jody's Review

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If it was 9015 powered with a date I'd likely have one.

I hate extra thickness for an inferior movement, and I hate no date... if brands want me to part with hundreds of dollars, I have expectations. 

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Oh my god the lume 🤩!

Very nice watch indeed 👍

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KristianG

If it was 9015 powered with a date I'd likely have one.

I hate extra thickness for an inferior movement, and I hate no date... if brands want me to part with hundreds of dollars, I have expectations. 

That’s funny. If given the option, I will always go no date.

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Upgraded.

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I had the white and blue dials in for review…really dig this watch!

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WatchWitt
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I had the white and blue dials in for review…really dig this watch!

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Awesome! Both of those are cool, but I have enough blue and white watches, so the purple stood out. That purple Van Banner you posted also looks nice.

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Absolutely…the purple Neo Tokyo is awesome! Yes, I love that purple VanBanner AO!!!

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Purple!!

the color of 2023!!

I just declared that in a different thread about a purple presage, but see it applies here as well.  Nice looking watch 🤘