Rules:
• Voting is based on the overall brand, not the individual model or sample photo.
• There are no rules on how you should choose, but you are welcome to civilly debate quality, value, heritage, etc.
• Voters are encouraged to look at the hashtags for threads on individual brands or visit their sites.
• Poll closes apx 11PM ET 3/15.
• Be respectful of all the brands and members, even if the vote does not go your way. This is meant to be lighthearted fun to raise awareness of 64 microbrands.
• Ties will go to the brand with the most unique user-owned photos of their watch on this thread.
Good luck and have fun!
All posts and results will be tracked under #microtournament
Well I have a new watch on my list 😅
It kinda of is my dream diver, the price is just a bit high for the value I think ...
I hope Unimatic takes this. An (actual) Italian microbrand that takes minimalistic design to new heights and has been involved in some impressive collaborations. My favourite: Unimatic x Automobili Amos - what is there not to like about a revamped vintage Lancia Delta and a supremely designed matching watch? Italians DO do it better! Disclaimer: I am not Italiano 🇮🇹
A tough first round for us Unimatic fans!
Squale seems more popular, and I like their watches, but it’s Unimatic for me. Very distinct, clear designs, at great prices. Lots of value for a watch that will look great for a long time I reckon.
Toughest round thus far! Both deserves to go way further in the competition. I had to go Squale as I am waiting for my TGV special edition but it’s a flip of a coin really. I am a bit surprised to see Squale on this competition really. In many ways they do not feel « micro-brand » to me. Oh well :)
Toughest round thus far! Both deserves to go way further in the competition. I had to go Squale as I am waiting for my TGV special edition but it’s a flip of a coin really. I am a bit surprised to see Squale on this competition really. In many ways they do not feel « micro-brand » to me. Oh well :)
Agreed - I also like Squale, so I am pleased to see them here for the publicity / discussion and they are certainly not big, but I would tend to think of them as an independent rather than a micro. All good fun but I will be sorry to see Unimatic go out so fast.
Squale is a ridiculous watch company. They make nine different models and everyone is a dive watch. I have to vote Unimatic in this round due to Squale's lack of diversification.
I'll vote for just about any brand vs. a brand that only makes dive watches. Ugh.
It's shocking how many collectors give Squale a free pass for its Rolex clones
Squale's a microbrand?
Finally an easy one for me, I love my Squale. I took a look at Uni and they're about as generic as a watch can be. Admittedly, I haven't handled one and might feel different if I had. Still, Squale's history adds to its panache, it's just a great, underappreciated brand. I'd take this one over a stack of Unis.
Neither brand excites me, so I almost didn't vote. Divers don't excite me. But I gave it to Unimatic, since at least they're trying to do something new and different with the same old diver formula.
I have a unimatic but out the 2 Squale is the better one. Love the Unimatic design language but the quality is lacking considering their price tags
Unimatics are too big for me, so I would probably not wear one, but at least they look good.
Can't say that for any Squale given that I find their logo to be the ugliest I have seen on any watch, which ruin all of their watches for me, so Unimatic is my pick.
Squale 🤌🏻
Poll closed for this matchup. Congratulations to Squale.