Question - If watches were cars….

If you were to equate watch brands with car brands, which would relate to the following brands

  1. Mercedes

  2. Rolls Royce

  3. BMW

  4. Audi

  5. Bentley

  6. Lexus

  7. Toyota

  8. Hyundai

  9. Ford

  10. Cadillac

Feel free to chop and change the list

Reply
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Here are mine

  1. Mercedes = Rolex

  2. Rolls Royce = JLC

  3. BMW = IWC

  4. Audi = Oris

  5. Bentley = Breguet

  6. Lexus = Grand Seiko

  7. Toyota = Casio / G-Shock

  8. Hyundai = Orient

  9. Ford = Tissot

  10. Cadillac = Breitling

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  1. Lexus : Grand Seiko

  2. Toyota : Seiko

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  1. Mercedes Nomos German not my favourite but no denying their quality.

  2. Rolls Royce Rolex. Rolex was previously British made and arguably for both brands their golden days are behind them.

  3. BMW Sinn. Both German both providing a wide range of high quality products.

  4. Audi Oris good quality decent range. Many people’s first step from affordable to luxury.

  5. Bentley Tudor. If you can’t get the more expensive alternative go for the slightly cheaper, although arguably the more interesting choice.

  6. Lexus Grand Seiko. Looks great good build quality.

  7. Toyota Casio cheap well made caters to a wide range.

  8. Hyundai Seiko. I know that Hyundai aren’t Japanese but like Seiko they make some good stuff some not so good stuff and are generally affordable.

  9. Ford Timex. Put their cheaper lines against almost any other. It gets a bit tricky when the price rises.

  10. Got no clue about Cadillac.

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My watches are all Opels.

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  1. Mercedes = Cartier - unquestionably luxury, possibly doing it better than its competitor Rolex, but coming just short of having the same level of caché

  2. Rolls Royce = Patek Philippe -- The height of mass market luxury, still produced in volume, but finished by hand

  3. BMW = Rolex -- People think it's the top of the mark when it comes to luxury, but it's really not, there are other, more respected brands out there -- not that it means it comes cheap, by any means

  4. Audi = IWC - the third wheel of luxury pieces, often forgotten by the masses, made using off the shelf components, and presented as being held to a higher standard than it really is

  5. Bentley = Vacheron Constantin -- the ever-so-slightly sportier, cheaper counterpart to Patek Philippe -- it fights in the same weight class, but can't really beat the reigning champ

  6. Lexus - Grand Seiko - the luxury version of Seiko with upgrades galore.

  7. Toyota - Seiko. Japanese. Dependable, reliable, no-frills.

  8. Hyundai/Genesis = TAG Heuer - capable of building some really nice pieces, if only their styling, marketing and engineering were somewhat better and more consistent, they'd probably have even more respect

  9. Ford = Hamilton - dependable, reliable, mainstream, mass market

  10. Cadillac = Omega -- Once at the top of its game, currently working on revamping its image, trying to claw its way back to the height of the mass market where it used to sit 50 years ago, before it lost its top spot to the upstarts

  11. Maybach = Audemars Piguet -- A storied manufacturer with a long history and highly respected name amongst the public, but whose offerings have been reduced to the point that the nameplate is rarely, if ever, really seen, and when it is, typically it's only on a single model

  12. Porsche = JLC - the often overlooked and forgotten ultra-lux brand that is responsible for significant innovations and puts out a high quality product, maybe not quite equivalent to some of the other ultra-lux makers, but not too far off the mark

  13. McLaren - A. Lange & Sohne - the definition of a low volume, and very expensive marque at every level

  14. Acura = Breitling - regarded as a luxury brand, but without the same big name brand cache as the big boys in the segment, prone to making missteps, even if its trying to fix them and save itself

  15. Volvo = Gerard Perregaux - storied brand with a long history, relegated to a small niche in the market

  16. Jaguar = Zenith - great engined but often overlooked luxury brand

  17. Land Rover = Hublot -- popular, but why? Few, if any redeeming qualities to justify the status accorded.

  18. Alfa Romeo = Panerai -- Italian. 'Nuff said.

  19. Bugatti = Breguet -- marque by a mass market brand competing in the ultra-lux market

  20. Aston-Martin = Bvlgari -- a high end brand with somewhat quirky product offerings

  21. Mini = Tudor -- a lower end offering from Rolex (BMW in this analogy) with one really popular product that has been molded in different ways (yes, I know Tudor has multiple lines, but really, it's the Black Bay show)

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JBird7986
  1. Mercedes = Cartier - unquestionably luxury, possibly doing it better than its competitor Rolex, but coming just short of having the same level of caché

  2. Rolls Royce = Patek Philippe -- The height of mass market luxury, still produced in volume, but finished by hand

  3. BMW = Rolex -- People think it's the top of the mark when it comes to luxury, but it's really not, there are other, more respected brands out there -- not that it means it comes cheap, by any means

  4. Audi = IWC - the third wheel of luxury pieces, often forgotten by the masses, made using off the shelf components, and presented as being held to a higher standard than it really is

  5. Bentley = Vacheron Constantin -- the ever-so-slightly sportier, cheaper counterpart to Patek Philippe -- it fights in the same weight class, but can't really beat the reigning champ

  6. Lexus - Grand Seiko - the luxury version of Seiko with upgrades galore.

  7. Toyota - Seiko. Japanese. Dependable, reliable, no-frills.

  8. Hyundai/Genesis = TAG Heuer - capable of building some really nice pieces, if only their styling, marketing and engineering were somewhat better and more consistent, they'd probably have even more respect

  9. Ford = Hamilton - dependable, reliable, mainstream, mass market

  10. Cadillac = Omega -- Once at the top of its game, currently working on revamping its image, trying to claw its way back to the height of the mass market where it used to sit 50 years ago, before it lost its top spot to the upstarts

  11. Maybach = Audemars Piguet -- A storied manufacturer with a long history and highly respected name amongst the public, but whose offerings have been reduced to the point that the nameplate is rarely, if ever, really seen, and when it is, typically it's only on a single model

  12. Porsche = JLC - the often overlooked and forgotten ultra-lux brand that is responsible for significant innovations and puts out a high quality product, maybe not quite equivalent to some of the other ultra-lux makers, but not too far off the mark

  13. McLaren - A. Lange & Sohne - the definition of a low volume, and very expensive marque at every level

  14. Acura = Breitling - regarded as a luxury brand, but without the same big name brand cache as the big boys in the segment, prone to making missteps, even if its trying to fix them and save itself

  15. Volvo = Gerard Perregaux - storied brand with a long history, relegated to a small niche in the market

  16. Jaguar = Zenith - great engined but often overlooked luxury brand

  17. Land Rover = Hublot -- popular, but why? Few, if any redeeming qualities to justify the status accorded.

  18. Alfa Romeo = Panerai -- Italian. 'Nuff said.

  19. Bugatti = Breguet -- marque by a mass market brand competing in the ultra-lux market

  20. Aston-Martin = Bvlgari -- a high end brand with somewhat quirky product offerings

  21. Mini = Tudor -- a lower end offering from Rolex (BMW in this analogy) with one really popular product that has been molded in different ways (yes, I know Tudor has multiple lines, but really, it's the Black Bay show)

Very nice!

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Rolex / Mercedes is a perfect match

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